WTE 365 EXTERNAL MARKETING ENVIRONMENT NAME: MUFIDA BINTI MAHDZIR CLASS: AS 117 5A NO MATRIC: 2012649196 LECTURER’S NAME: MISS IZAIDA BT. IBRAHIM CONTENTS title pages introduction 1 Social factor 2 Demographic trend 3 Economic condition 3-4 Technology changes 4 Political and legal 4 competition 5 conclusion 6 references 7 INTRODUCTION The marketing environment represents a mix between the internal and external forces which surround an organization
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The Marketing Environment consists of a complex set of interacting forces and influences outside the marketing department of an organization. The Marketing Environment affects the organization’s ability to build and maintain mutually beneficial relationships with its target customers. Through continuous monitoring its Marketing Environment a company must be able to anticipate change and act in a pro active way rather than leaving it to a reactive reaction. It must also keep up to date by realizing
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The Marketing Environment: – Apple’s iPhone 5 Executive Summary This report will analyse and describe the significant elements in the marketing environment that affect Apple’s iPhone 5 directly and indirectly. This report will outline the importance of these elements in the success of a business and will then conclude whether or not Apple’s iPhone 5 will successfully launch in the UK after looking at evidence from journals‚ textbooks and webpages. Contents List: 1. Introduction..............
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into a small group of people within my class and was asked to prepare a PowerPoint presentation of no more than 10 minutes addressing the various elements of the marketing process and the benefits and costs of a marketing orientated business giving examples. (PowerPoint presentation attached and notes) Overview/Reflection of Marketing Presentation First of all‚ to be put in a group of individuals that I had never met or interacted with before was always going to be difficult. The process of
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The Indian Marketing Environment At the end of this module the learning outcomes are:- 1) What are the various components of the marketing environment? 2) How the Indian marketing environment is changing as times change? 3) How are the new economic policies impacting the marketing environment? 4) What are the marketing challenges in the new environment. We have said Marketing is the delivery of a total offer to the consumer in such a manner that. a) The offer
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& Micro Marketing Planning & Strategies by Leigh Richards‚ Demand Media Marketing strategy must be considered at the micro and macro levels. Related Articles Five Marketing Strategies for the Small Business What Is Marketing Strategy Planning? Examples of Strategy in Marketing Planning Relationship Between Strategic Planning & Marketing Strategies Hospitality Marketing & Communication Marketing Strategy & Structure Effective marketing incorporates macro and micro-marketing strategies
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Chapter 2 - Blythe - The Marketing Environment Introduction Organisations are surrounded by laws‚ competitors etc which are marketing environment Marketing policy operates within a rapidly changing environment External factors must be monitored and responded to St Paul’s Cathedral Major tourist attraction‚ also a church at the same time Needs £5.5 million to stay open a year Non-profit organisation but needs contributions so some parts of the building you have to pay to see Has to compete with many
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Interaction of micro elements The interaction between 5 competitive forces‚ create environment for Apple very competitive and hard to survive. Low entry barrier‚ rapid innovation of supplier and changing demand of consumer create the product life-cycle shorten. A lot of competitors with very similar product specification let product easy to imitate and alter PC become near to commodity product. Thus this leads to low market share industry. In addition‚ strong power of suppliers‚ a lot of competitors
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Chapter 5: Scanning Marketing Environment Analyzing needs and trends in the Macroenviroment Trends ▫ is a directional or sequence of events that some have momentum and durability. ▫ Has longevity‚ is observable across several market areas and consumer activities and is consistent with other significant indicators occurring or emerging at the same time(Faith Popcorn) Faith Popcorn points to 16 Trends in the Economy 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Anchoring Being Alive Cashing Out Clanning
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The wider macro-environment Changes in the wider macro-environment may not be as close to the marketing firm’s day-to-day operations‚ but they are just as important. The main factors making up these wider macro-environmental forces fall into four groups. Political and legal factors Economic factors Social and cultural factors Technological factors (Often referred to as the ‘PEST’ factors in the marketing analytical context‚ a useful aide-memoire‚ although in some texts it is sometimes referred
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