of the marketing process 1 The benefit and costs of marketing orientation for XYX manufacturing 1-2 LO2 Macro and micro environmental factors which influence marketing decisions 2 Segmentation criteria to be used for products in different markets 2-3 Targeting Strategy for a selected product/service 3 Buyer behaviour which affects marketing activities in different buying situations 3 Buyer behaviour which affects marketing activities in different buying situations 3-4 LO3 Products
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societies with‚ and impact upon the environment. The need for environmental management can be viewed from a variety of perspectives. A more common philosophy and impetus behind environmental management is the concept of carrying capacity which refers to the maximum number of organisms a particular resource can sustain. Environmental management is therefore not the conservation of the environment solely for the sake of environment‚ but rather the conservation of the environment for the sake of mankind.
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Economic Environment Meaning of Economic Environment:- Those Economic factors which have their affect on the working of the business is known as economic environment. It includes system‚ policies and nature of an economy‚ trade cycles‚ economic resources‚ level of income‚ distribution of income and wealth etc. Economic environment is very dynamic and complex in nature. It does not remain the same. It keeps on changing from time to time with the changes in an economy like change in Govt. policies
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CREATE A WINNING BRAND THROUGH EXPANDING BRAND EQUITY Prepared By A.P Narasinghe Reg No. Driving Brand For Results June 2013 Examination Postgraduate Diploma In Marketing SRI LANKA INSTITUTE OF MARKETING Acknowledgements I am heartily thankful to Mrs. Tharangi Wijethunga‚ whose encouragement‚ supervision and support from the preliminary to the concluding level enabled me to develop an understanding of the subject. I would also like to thank to Mrs. Indika and the supporting
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Business Environment Introduction All businesses operate in a always changing‚ growing and in some ways unique environment. In order for a business to operate successfully in its environment‚ business need to adapt after the environment. It can mean that business have to respond to changing market conditions which affect the demend for the their products‚ how the competitors behave or the change in government policy. The business environment can be divided
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Literature Review: In today’s global and competitive business environment‚ business organizations are striving to stand out from their competitors and attract targeted audience by providing consistent and reliable customer service. However‚ if a business organization is to implement effective customer service programs‚ they must have their employees acquire a set of skills that collectively encompass the business social/interpersonal area. Although business social/interpersonal skills cover many
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Business Environment Analysis Background Environmental analysis is a systematic process that starts from identification of environmental factors‚ assessing their nature and impact‚ auditing them to find their impact to the business‚ and making various profiles for positioning. A common process of environmental analysis or scanning is discussed in the following section. Environmental Analysis Process A business manager should be able to analyze the environment to grasp opportunities or face the threats
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In a global environment‚ religious practice frequently affects business practices within organizations. Religion impacts business and social interactions from meetings to greetings‚ holidays and community events and is an inherent factor of cultural values. A culture’s belief systems are invaluable tools for encoding and reinforcing key value orientations within a given group or community‚ thereby lending it cohesiveness in outlook and perspective to the everyday challenges of life. Awareness of
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Global MKTG 1064 Lecture One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been
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Identify the choice that best completes the statement or answers the question. ____ a. b. c. d. e. 1. The concept of exchange is important to marketing because: if all the conditions for an exchange are in place‚ then the exchange will be completed exchange provides money to marketers marketing activities help to create exchange marketing activities are a requirement for exchange to take place money is the only medium of exchange for business marketers ____ 2. A company that sets
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