Ilya Stambolic Professor Felix SPE101 11/7/11 Title: Stay Clean My Friends Specific Purpose Statement: To Persuade my audience to take showers. I. Attention A. Attention: I had a friend in middle school whose name was Jerry‚ who smelled wretched. I mean Jerry would come in on Monday and would just smell like a homeless shelter bathroom‚ every day. You could tell when he showered because he would smell like febreeze‚ for a little while‚ but then a week later‚
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Baby Shower A baby shower is a conventional celebration that emerged in the United States. The practice has now been adopted across the globe‚ from Europe to Asia. However in the latter‚ it is mostly attended by women only‚ whereas in the West men also take part in the festivities. There are various beliefs concerning baby showers; some choose to consider it for just the firstborn‚ others prefer to conduct the affair after the birth of the baby‚ and yet others believe that a birth in the family does
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The Selling Process Objectives Objections Why objections Types of objections Handling objections Closing the Sale When to close the sale How to close the sale Problems with closing the sale The Eight Steps of the Selling Process. Pre-Approach. Looking for customers and getting ready for the sale. Approaching the Customer. Greeting the customer face-to-face‚ or in the case of electronic sales‚ through a Live Discussion Thread or Live Chat.
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Case Study Aqualisa Quartz: Simply a Better Shower Quartz Value Proposition – Plumbers What Plumbers wanted • Ease of installation • Quality product with minimal breakdowns • Service free (minimal service requirement) Product Benefits • Flexible location of the controller unit requires minimal remodeling of the bathroom making shower installation simple‚ cutting the installation time to half a day Value Proposition Quick and easy installation requiring only basic skills (more installations
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“Describtion Of A City Shower”by Jonathan Swift (Tone) In the poem “Describtion Of A City Shower‚” Jonathan Swift expresses the tone in a angered and disgusted way. The tone of this poem is shown when: “Meanwhile the South‚ rising with dabbled wings‚ A sable cloud athwart the welkin flings.” This expresses his anger and disgust while the rich is waking up to happiness‚ they are waking up to filth and poverty. I too have expressed this tone as Jonathan Swift did. I used this tone
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Jorge Cortez Orsini Gonzalez English_101_ODC 29 September‚ 2014 Summary Why Colleges shower their students with A’s In “Why Colleges Shower Their Students with A’s” by Brent Staples‚ some of the most interesting things that I noticed in the essay was the topic of how colleges are issuing more and more A’s due to an increasing consumer demand and a stiff competition from competitors. Staples states‚ “Some departments shower students with A’s to fill poorly attended courses that might otherwise be
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HBS CASE: AQUALISA QUARTZ – SIMPLY A BETTER SHOWER 1. Aqualisa spent three years and €5.8 million developing the Quartz. Was the product worth the investment? Is Quartz a niche product or a mainstream product? What is the Quartz value proposition to plumbers? To consumers? Answer: In my personal opion‚ it was worth for the Aqualisa to spend three years and €5.8 million developing the Quartz because of the tremendous potential market demands. For 60% of families had shower with lot of mechanical
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(how to position products in a segment). 2. Most of the plumbers are conservative and historically hesitant to any electronic devices in showers. So how should Aqualisa convince and make these plumbers accept Quartz showers? 3. Whether it should target “do-it-yourself” market since installation of Quartz is very simple? Customers have to wait for 6 months often to get plumber services. So the simplicity in Quartz installation can be used as its selling point to target “do-it-yourself” market.
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Aqualisa‚ gives us an example that even with new significant shower product Quartz‚ which seems to be perfect in every aspect‚ they cannot make a relative progress in U.K. shower market. Quartz is designed to solve all the troubles that exist in U.K. showers. It provides efficient and reliable water pressure and temperature‚ needs less space in bathroom‚ has a stylish looking and is easy to use and install. Although Quartz leaps all other showers‚ the initial sales results turned to be gloomy‚ as Rawlinson
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‘Aqualisa Quartz: Simply a Better Shower’ Protagonist in the case: Harry Rawlinson‚ Managing Director of Aqualisa Case Situation: Aqualisa Quartz‚ a significantly innovative product developed by Aqualisa‚ in terms of both cost and quality‚ has been facing challenges in the UK shower market since its much hyped launch four months ago. To generate sales momentum‚ Rawlinson was rethinking his overall marketing strategy for Quartz in order to capture the market with the breakthrough product.
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