X-Culture Project

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Team #: 27

Client (Company): Google

Product/Service: Google Games

Number of pages, including title page: 29

Team members:

Name| Country| Did not participate|
Nathan A. Gennara| USA-FL| |
Ridwan Arief Rachman| Indonesia| Did not participate or reply| Sarah Smith| Austria| |
Mehmet Akif Üçözden| Turkey| |
Mehmet Şahin Kaya| Turkey| Did not participate or reply| Mariam S., Alshamsi| UAE| |

Table of Contents

Abstract Summary……………………….………………………………………………………..2 Introduction………………………………………………………………………………………..3 Product/Service…………………………………………………………………………......……..5 Target Market………………………………………………………….…………………………..8 Consumer Segment……………………………...…………………….……………………...….10 Site/Personnel Location.…………………...……….………………….……………...…………12 Entry Mode.…………………...………………………………..…….………………………….14 Staffing………………………...………………………………..…….………………...………..17 Marketing………………….……………………………………………………………………..19 Payment Arrangements……...………………...………………..…….………………….…..…..22 Capital…………………...………….…………………………..…….…………...…….……….23 Likely challenges…………………...…………………………..…….………………...………..24 Works Cited……………………………………………………………………………..……….27 List of Figures….……………………………………………………………………………...…29

Abstract Summary

We believe that Google is one of the most successful companies in the world and holds many opportunities to grow and expand. In this paper, we introduce Google to a business opportunity called Google Games – a massive online gaming center that provides free online gaming to Gmail account users. Google Games will provide users with a large variety of games that can all be downloaded to the user’s individual smart phone. Gamers will no longer be limited to when and where they will be able to play their online games. Online games are one of the fast-growing activities in the world, and we believe that Google has the ability to venture into the online gaming market and do very well.

Introduction

Google has come a long way since the founding of the company in 1998. With the invention of Gmail, Google search engine, Google+ and much more, Google is now used all over the world. It has been recorded that the company serves millions of users and customers every day (Google Company). As of November this year, Google was able to achieve a market cap of over $156 billion, making it one of the highest priced companies in the world (Winfield, 2012). Even with such success, the company still faces fierce competition from companies like Apple, Yahoo, and Facebook. The top ten toughest competitors of Google are: 1. Apple

2. Microsoft
3. Amazon
4. Facebook
5. Twitter
6. Mozilla
7. Yahoo
8. Cisco
9. IBM
10. Nokia
(Deep, 2010). Many of the companies listed compete in more than just one of the markets that Google competes in. Many of those mentioned above search engines, social media sites, and even email systems which are all offered for free.

Google has always been a company that has kept current with change and provided many new features to compete with its’ competitors. With such competition, Google must come up with new ways to either become more appealing in its’ current market or start venturing into new markets. Companies must change and adapt through innovation if they are to remain successful. As Steve Jobs says, “Innovation distinguishes between a leader and a follower (Jobs).” We believe that Google should venture into the online gaming market, creating a “Google Games” feature, where we believe it will have great success.

If Google ventures into the online gaming market, it will conquer the consumer segment by offering its’ free games to the normal users of the Google search engine and email system. It will also be able to offer its online games internationally with the ease of adding a “games” tab to the current Google search engine home page. Many of Google’s current features target a large number of the human population, in the adult and teen range, who are just...
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