Submission to: Dr Dianna
Canadian University of Dubai
Ronak S Aswaney, 111300641
Sultan Ali Eisa AlKendi ; 112300080
Saif AlShamsi ; 104300027
Ahmed Al Mazrooci ; 103300187
Faisal Alali ; 111300115
1. Background of the Organization & Change
a. Brief history of the company
b. What was the Organizational context for change?
c. Why was the change initiated?
d. Who were the stakeholders?
2. Culture of the organization
e. What was the original culture?
f. Had it changed?
g. How did it help of hind the change effort?
h. How robust and or adaptive was it?
3. The Change effort itself
i. Evaluate the change effort using one of the models
j. Positive & negative aspects of the change effort k. How was change implemented?
l. How would you assess the effectiveness of change?
4. Leadership of the change effort
m. Evaluate the leadership of the change effort
n. Core leadership characteristics?
5. Balanced Score Card Evaluation
Overview – Samsung
The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world's largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea's largest chaebol. The meaning of the Korean word Samsung is "Tri-Star" or "three stars". The Samsung Group is composed of numerous international affiliated businesses, most of them united under the Samsung brand including Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, the world's second largest shipbuilder and Samsung C&T, a major global construction company. Samsung has been the world's most popular consumer electronics brand since 2005 and is the best known South Korean brand in the world. Samsung Group accounts for more than 20% of South Korea's total exports and is the leader in many domestic industries, such as the financial, chemical, retail and entertainment industries.
Samsung’s history dates to 1938 when Samsung General Stores opened in North Kyung-sang Province, Korea. The company conducted its trade business until the 1950s, when it became a producer of basic commodities such as sugar and wool. In 1958, Samsung became involved in the insurance industry by incorporating a local fire & marine insurance company. During the 1960s, Samsung became one of the first Korean companies too actively expand its overseas trade. Samsung continued with expansion into the life insurance business, strengthened its retail operations and then moved into the communication sector, successfully establishing a newspaper and a broadcasting company. The 1970s were a crucial period in shaping present-day Samsung. Its strengths in the semiconductor, information and telecommunications industries grew from the significant investments made during this period. Samsung also took a meaningful step toward heavy industries by venturing into aircraft manufacturing, shipbuilding and constructions, as well as chemical industries. By the 1980s, Samsung expanded its efforts into exploring the larger markets overseas. The group began contributing to foreign economies by building facilities in the US, the UK and Portugal. Samsung also invested considerable resources into fostering Korea’s rich heritage by supporting a wide range of cultural and artistic activities. “The final decade of the 20th century saw the evolution of Samsungs new approach to management. Chairman Ku-Hee Lee’s insightful vision and the introduction of the New Management in 1993 acknowledged the need to transform management philosophy in order to keep up with a rapidly changing global economy.”More recently in 2000, a Digital Management approach was adopted to ensure that Samsung maintains a leading position as...