T-205 Exam 1 Study Guide
T-205 Exam 1 Study Guide
Week 1: Introduction to Media and Society
1. (a) Can you describe the information problem that we are facing?
Our culture is oversaturated with information information-saturated culture
130+ million books published and 1,500 new books published each day
Radio stations broadcast 65.5+ million hours of original programming each year
Television broadcasts 48+ million hours of original programming each year
35+ billion indexed Web pages
(b) What is automaticity?
The automatic processing of information without conscious consideration of each option
Our minds operating without conscious effort from us
Automaticity is subject to manipulation
(c) How did automaticity develop in society?
Automaticity became necessary as our culture became information-saturated
We wouldn’t be able to make quick decisions without automaticity
We would be overwhelmed with information
(d) What are the advantages and disadvantages of automaticity?
Advantages allows us to get through a great deal of decisions with almost no effort
Disadvantages we miss a lot of messages and often make poor exposure decisions
(e) When do we consciously process information that is derived from the media?
When we know what we are looking for and consciously seek out that information
(f) How do advertisers and producers try to get around automaticity?
Try to reinforce certain behavior patterns until they become automatic routines
2. (a) What are the two ways we use the media? Which of these uses is more common?
Ritualistic habitual
Instrumental purposeful and content driven
Ritualistic is more common
(b) What is the difference between automaticity and ritualistic media consumption?
Ritualistic media consumption is when we consume media habitually, without purpose
Automaticity is when we consume media with little conscious effort
(c) How does our ritualistic use of media affect the way broadcasting is scheduled? How does the
Week 1: Introduction to Media and Society
1. (a) Can you describe the information problem that we are facing?
Our culture is oversaturated with information information-saturated culture
130+ million books published and 1,500 new books published each day
Radio stations broadcast 65.5+ million hours of original programming each year
Television broadcasts 48+ million hours of original programming each year
35+ billion indexed Web pages
(b) What is automaticity?
The automatic processing of information without conscious consideration of each option
Our minds operating without conscious effort from us
Automaticity is subject to manipulation
(c) How did automaticity develop in society?
Automaticity became necessary as our culture became information-saturated
We wouldn’t be able to make quick decisions without automaticity
We would be overwhelmed with information
(d) What are the advantages and disadvantages of automaticity?
Advantages allows us to get through a great deal of decisions with almost no effort
Disadvantages we miss a lot of messages and often make poor exposure decisions
(e) When do we consciously process information that is derived from the media?
When we know what we are looking for and consciously seek out that information
(f) How do advertisers and producers try to get around automaticity?
Try to reinforce certain behavior patterns until they become automatic routines
2. (a) What are the two ways we use the media? Which of these uses is more common?
Ritualistic habitual
Instrumental purposeful and content driven
Ritualistic is more common
(b) What is the difference between automaticity and ritualistic media consumption?
Ritualistic media consumption is when we consume media habitually, without purpose
Automaticity is when we consume media with little conscious effort
(c) How does our ritualistic use of media affect the way broadcasting is scheduled? How does the