Swan’s Ice Arena Essay Example
Swan’s Ice Arena
Q1:
Strengths Opportunities
It is the only indoor ice rink in a northern U.S. city.
Newly installed soft lights and selected music.
The rink is big enough to have 700 people at one time.
Offering ice skating program. Winter is a popular season to skating.
Holding some “social activity” as roller skating rinks do.
Weaknesses Threats
Weather variability
The program does not attract as many people as Swan think.
Generating more cost and less revenue The city’s recreation department operates outdoor rinks in the winter.
Online games and networking makes more youth stay home rather than meet friends in weekend evening.
Profits come from customers. As long as Swan wants to make profits, he should satisfy target customers’ needs. He has included 14 public skating sessions in his ice schedule. Some sessions are successful while some failed.
Saturday and Sunday afternoon sessions ---- “kidsitting” session ---- are most successful. Friday and Saturday evening sessions ----- teenager and young couple session ---- are failed.
I think Swan can change teenager and young couple session to obese teenager session. The teenagers eat many high calorie foods and drinks, and they always stay at home play on-line games on weekend evening as SWOT analysis indicates. That’s why they get fat. At the same time, young girls always want a good fit and boys want to catch girls attention by doing sports. Swan should make a strategy to attract those teenagers, because skating is a perfect choice for these teenagers. He can hire a trainer and hold a competition which can appeal teenagers to exercise in the rink. Get what teenage wants can make a profit.
After determining the target market, Swan will decide the 4Ps --- product、place、promotion、price. He provides a service. The indoor rink is competitive advantage as SWOT discussion. There are too many ways to do great promotion, e.g. advertising. Price should be economic.
Q2:
In my
Q1:
Strengths Opportunities
It is the only indoor ice rink in a northern U.S. city.
Newly installed soft lights and selected music.
The rink is big enough to have 700 people at one time.
Offering ice skating program. Winter is a popular season to skating.
Holding some “social activity” as roller skating rinks do.
Weaknesses Threats
Weather variability
The program does not attract as many people as Swan think.
Generating more cost and less revenue The city’s recreation department operates outdoor rinks in the winter.
Online games and networking makes more youth stay home rather than meet friends in weekend evening.
Profits come from customers. As long as Swan wants to make profits, he should satisfy target customers’ needs. He has included 14 public skating sessions in his ice schedule. Some sessions are successful while some failed.
Saturday and Sunday afternoon sessions ---- “kidsitting” session ---- are most successful. Friday and Saturday evening sessions ----- teenager and young couple session ---- are failed.
I think Swan can change teenager and young couple session to obese teenager session. The teenagers eat many high calorie foods and drinks, and they always stay at home play on-line games on weekend evening as SWOT analysis indicates. That’s why they get fat. At the same time, young girls always want a good fit and boys want to catch girls attention by doing sports. Swan should make a strategy to attract those teenagers, because skating is a perfect choice for these teenagers. He can hire a trainer and hold a competition which can appeal teenagers to exercise in the rink. Get what teenage wants can make a profit.
After determining the target market, Swan will decide the 4Ps --- product、place、promotion、price. He provides a service. The indoor rink is competitive advantage as SWOT discussion. There are too many ways to do great promotion, e.g. advertising. Price should be economic.
Q2:
In my