Q Mobile in Bangladesh

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Q-mobile in Bangladesh| December 3
2012|
| |

Submitted to: Mr. Idrees Hussain

Prepared by: Ashar Kahn09-4691
Kazim Asghar09-4767
Arooj Zahid09-4768

Table of Contents
Acknowledgment3
Executive Summery4
Introduction:5
Mission:5
Vision:5
Mobile Handset Market6
Growth6
Competitors7
Use of various options in Mobile set7
General call7
SMS7
MMS7
Games8
Radio8
Camera8
Internet8
MP3 player8
Using cell phone spread your circle8
Using cell phone increasing social communication8
PESTLE Analysis9
Political9
Economy9
Barriers to entry9
Social9
Technological Factors10
Legal10
Common Law System10
Tax System11
Intellectual Property Rights11
International Obligations11
Legislation11
Environment Laws11
Legal requirements for mobile sets12
SWOT Analysis:13
Strength:13
Weakness:14
Opportunities:14
Threats:14
Target Marketing Segmentation:15
Marketing strategy:16
Product16
Price:16
Place:17
Promotional17
Product Life Cycle Stage:21
Product Development:21
Consumer Buying Behavior:22
BCG Growth Matrix Analysis:22
FINANCIAL PROJECTIONS22
Expenses Forecast:23
Sales Forecast24
Conclusion25
References26

Acknowledgment
Writing a dissertation is always the most challenging part of a student’s life. It was definitely one of the most important academic contributions by us. This however would not have been possible without the encouragement and of a few people. Here we take this opportunity to display our gratitude towards them, First and foremost, we would like to thank my professor, Idress hussain for being a source of support and encouragement, guidance and persistent help. Thank you Sir for your time, support and patience. Our Sincere thanks to both academic and non-academic staff of the FAST-NUCES, for all their assistance. We would like to thank my parents for love and support bestowed on me. Thank you for your blessings. Also I would like to thank my friends for staying by me during the difficult parts of life. Thanks for help and love irrespective of the situations. We would also like to thank all my respondents for taking out time from their busy lives to help me with my research.

Executive Summery
Foreign direct investment is welcome since the beginning of the 1990s, Bangladesh has adopted a number of policies to facilitate the expansion of the private sector and increase the inflow of foreign investment. The private sector is recognized as the engine of growth. Although the transition process from an agrarian to an industrial economy has only started, there is a consensus among the political parties on promoting a market- oriented economic policy. Foreign companies are welcome. In fact, a recent assessment showed that the country offers perhaps the most liberal FDI regime in South Asia, with no prior approval requirements or limits on equity participation or restrictions on the repatriation of profits and income. Significant investment opportunities With its nearly 130 million inhabitants, Bangladesh is one of the most populous countries of the world and potentially a sizeable market. Thanks to relatively high growth rates in recent years, there is a growing middle class with increasing purchasing power and a growing demand for various products and services. In terms of GDP, when adjusted for purchasing power, the Bangladesh economy amounts to over $170 billion. Besides representing a potential market in itself (and potential access to the much larger South Asian market) Bangladesh also offers considerable potential as a base for labour-intensive manufacturing. Low-cost labour is the factor most often cited by the private as well as the public sector in Bangladesh when asked to name the most attractive features of the country. Q-mobile can gain market share by having...
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