P&G Gillette Merger
P&G-Gillette
Introduction
On January 28th 2005 P&G agreed to buy Gillette for $57bn (£30). Gillette was the number 1 in razor accessories and proctor gamble was number 1 in consumer products, a marriage of the best in their respective industries. The merger of the two companies created “the world’s largest consumer products conglomerate.” Gillette was a leader in its category of razors and batteries, merging with P&G provided it access to P&G’s technology and marketing skills. P&G added Gillette razors , Right Guard deodorant and Duracell batteries to its more than 300 consumer brands, including Ivory Soap, Head and Shoulders shampoo, Pringles, Crest toothpaste and Bounty paper towels.
Company Background
P&G
P&G a fortune 500 company headquartered at down Cincinnati, Ohio. P&G is manufacturer of wide range of consumer products ranging from Ivory Soap, Head and Shoulders shampoo, Pringles, Crest toothpaste and Bounty paper towels. P&G reported revenue of $82.6 billion in 201.
P&G was started in 1837 when William Proctor, a candlemaker, and James Gamble, a soapmaker, met in Cincinnati to become business partners and Proctor and Gamble was born. In 1858–1859, sales reached $1 million. By this point, approximately 80 employees worked for Procter & Gamble. In 1880, P&G discovered and marketed an inexpensive soap that floats on water called Ivory soap. William Arnett Procter, William Procter 's grandson, started a profit sharing program with the company’s workforce in 1887. This program eliminated the chances of workers going to strike. Company opened many facilities to cover up the exponentially increasing demand. In 1920’s and 1930’s when radio because popular, P&G sponsored a number of shows and soon the radio shows were known as ‘soap operas’.
P&G expanded into new countries in both areas: manufacturing and product sales and with the acquisition of Thomas Hedley co. in 1930, P&G became an
Introduction
On January 28th 2005 P&G agreed to buy Gillette for $57bn (£30). Gillette was the number 1 in razor accessories and proctor gamble was number 1 in consumer products, a marriage of the best in their respective industries. The merger of the two companies created “the world’s largest consumer products conglomerate.” Gillette was a leader in its category of razors and batteries, merging with P&G provided it access to P&G’s technology and marketing skills. P&G added Gillette razors , Right Guard deodorant and Duracell batteries to its more than 300 consumer brands, including Ivory Soap, Head and Shoulders shampoo, Pringles, Crest toothpaste and Bounty paper towels.
Company Background
P&G
P&G a fortune 500 company headquartered at down Cincinnati, Ohio. P&G is manufacturer of wide range of consumer products ranging from Ivory Soap, Head and Shoulders shampoo, Pringles, Crest toothpaste and Bounty paper towels. P&G reported revenue of $82.6 billion in 201.
P&G was started in 1837 when William Proctor, a candlemaker, and James Gamble, a soapmaker, met in Cincinnati to become business partners and Proctor and Gamble was born. In 1858–1859, sales reached $1 million. By this point, approximately 80 employees worked for Procter & Gamble. In 1880, P&G discovered and marketed an inexpensive soap that floats on water called Ivory soap. William Arnett Procter, William Procter 's grandson, started a profit sharing program with the company’s workforce in 1887. This program eliminated the chances of workers going to strike. Company opened many facilities to cover up the exponentially increasing demand. In 1920’s and 1930’s when radio because popular, P&G sponsored a number of shows and soon the radio shows were known as ‘soap operas’.
P&G expanded into new countries in both areas: manufacturing and product sales and with the acquisition of Thomas Hedley co. in 1930, P&G became an