Procter & Gamble
Corporate Social Responsibility
Amulong, Clarissa Marie
Baligat, Lizette Mae
Duavis, Florence Shae
Gatica, Eve Alpha
Guese, Ruth Jirah
Laysa, Sheena Mae
Procter & Gamble
The Procter & Gamble Company (P&G) boasts a boatload of top household brands. The world's largest maker of consumer packaged goods divides its business into two global units: Beauty and Grooming and Household Care. The company also makes pet food and water filters. About two dozen of P&G's brands are billion-dollar sellers, including Always, Braun, Crest, Fusion, Gillette, Head & Shoulders, Mach3, Olay, Oral-B, Pantene, and Wella in the beauty, grooming, health care, and snacks & pet care segments, as well as Bounty, Charmin, Dawn, Downy, Duracell, Gain, Iams, Pampers, and Tide in the fabric & home care and baby & family care segments. P&G's hundreds of brands are available in more than 180 countries.
P&G’s ‘Kabisig sa Tubig’ Sails Off
In true CSR form, Procter & Gamble and World Vison team up to help address the water shortage in drought-stricken Philippine communities through donations of water and water-saving products. Many parts of the Philippines during the first half of the year suffered from drought and water shortage. In response, Procter & Gamble (P&G) has partnered with advocacy organization World Vision Philippines to help alleviate the crisis by donating water and P&G’s water-saving products to their chosen El Niño-stricken communities. P&G’s Downy is donating 150 trucks of water to 7,500 families in 30 communities in Sorsogon, Palawan, Cebu and Bohol, the four World Vision Area Development Programs (ADPs) with communities that are among the hardest hit by the current dry spell. The 150 trucks will carry 750,000 liters of water to the communities. The water donation is part of P&G Philippines’ Kabisig sa Tubig, a program that celebrates P&G's 75th anniversary this year by giving back to at least 7,500 families in 30 different communities. The first leg of Kabisig sa Tubig happened last month in Cebu and Bohol. P&G and World Vision representatives, provincial and barangay officials, and members of the media were on hand when donations were given to Barangay Compostela, Cebu and Barangay Oy, Bohol. The donation-giving in Sorsogon and Palawan are scheduled for July. Water-saving Products, to the Rescue
Aside from giving fresh supplies of water, the program will also provide 75,000 sachets of Downy Isang Banlaw, a product that saves water by reducing multiple rinses in the laundry to just one rinse. It is estimated that the water saved by rinsing only once is equivalent to a family's drinking needs for a week. According to Downy Country Marketing Manager Mai Mai Madrid-Punzalan, “Since the launch of Downy Isang Banlaw last year, we’ve endeavored to help educate the public on the importance of saving water through various partnerships. Now it is even more urgent, as we feel the effects of El Niño, to encourage everyone to practice water conservation.” The program will also give out 200,000 sachets of PUR, P&G’s low-cost water purification technology, and 150,000 Safeguard bars to the communities, to improve sanitation and hygiene. PUR is a product developed by P&G for its “Children’s Safe Drinking Water” program under its CSR banner of “Live, Learn and Thrive.” Created in collaboration with the Centers for Disease Control and Prevention, PUR can purify even heavily contaminated drinking water so that it meets the World Health Organization standard for safe drinking water. PUR works like a mini water treatment plant in a sachet, with two important ingredients. First, it has coagulating agents that cause the rapid formation of solids in the treated water, which can then be removed from the water by filtering. Second, it has chlorine, which acts as a...
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