MBA (Exe.)
National College of Business Administration and Economics
Class:
MBA (Executive)
904875-1302385Subject:
Management
PRESENTED TO:
Memoona Zareen
PREPAYED BYAmir Khan (Sp14-0343)
Haider Ali (Sp14-0344)
Tahir Butt (Sp14-0342)
Nadia Khan (Sp14-0389)
CONTANT:
SWOT ANALYSIS OF Qmobile Cell Phone Company AND THE IMPLICATION OF PORTER’S 5 FIELD FORCES
INTRODUCTION:
Type: Public Company
Industry:Telecommunications equipment
Founded:2009
Founder(s):Zeeshan Pervaiz Akhtar
Headquarters:Pakistan
Area ser7524751285875ved:Whole Pakistan
Products:Mobile Phones, Smartphone, Tablet Computers
Revenue:₨ 761 million (2012)
Website:qmobile.com.pk
LG is renowned in cell phone industry.
They re-launched their cell phone accessories in Pakistan with new brand name of Qmobile under new company.
SWOT
QMobile SWOT analysis 2013
Strengths Weaknesses
User Friendly
Low Price
Brand Availability
Wide Model Range Technical Weakness
No Information In Rural Areas
No access to High End Consumer
Physiological Matters
Opportunities Threats
Lead In The Market
High Price
Local Competitors
Economic Condition in Pakistan
High End Consumer (HTC, APPLE)
Shipping
SWOT ANALYSIS:
Strength
Weakness
Opportunity
Thre6000751038225at
STRENGTHS:
Qmobile has a huge strength for capturing a lot of customers from mobile market.
The following features show the strength of Qmobile:
User friendly:
Q mobile introduce very good and easy use of cell phones for the customer. That’s why the no. of customers likes Q mobile. Company is using android operating system which is easily understandable as compared to the OS used by the competitor.
Low price:
Q mobile has gone at a long arm’s length to understand the customers want so the company is providing low price with high quality.
Brand availability:
According to the production concept the consumer will favor the products which are highly available. The Qmobile is a largest selling brand in Pakistan. Because they
Class:
MBA (Executive)
904875-1302385Subject:
Management
PRESENTED TO:
Memoona Zareen
PREPAYED BYAmir Khan (Sp14-0343)
Haider Ali (Sp14-0344)
Tahir Butt (Sp14-0342)
Nadia Khan (Sp14-0389)
CONTANT:
SWOT ANALYSIS OF Qmobile Cell Phone Company AND THE IMPLICATION OF PORTER’S 5 FIELD FORCES
INTRODUCTION:
Type: Public Company
Industry:Telecommunications equipment
Founded:2009
Founder(s):Zeeshan Pervaiz Akhtar
Headquarters:Pakistan
Area ser7524751285875ved:Whole Pakistan
Products:Mobile Phones, Smartphone, Tablet Computers
Revenue:₨ 761 million (2012)
Website:qmobile.com.pk
LG is renowned in cell phone industry.
They re-launched their cell phone accessories in Pakistan with new brand name of Qmobile under new company.
SWOT
QMobile SWOT analysis 2013
Strengths Weaknesses
User Friendly
Low Price
Brand Availability
Wide Model Range Technical Weakness
No Information In Rural Areas
No access to High End Consumer
Physiological Matters
Opportunities Threats
Lead In The Market
High Price
Local Competitors
Economic Condition in Pakistan
High End Consumer (HTC, APPLE)
Shipping
SWOT ANALYSIS:
Strength
Weakness
Opportunity
Thre6000751038225at
STRENGTHS:
Qmobile has a huge strength for capturing a lot of customers from mobile market.
The following features show the strength of Qmobile:
User friendly:
Q mobile introduce very good and easy use of cell phones for the customer. That’s why the no. of customers likes Q mobile. Company is using android operating system which is easily understandable as compared to the OS used by the competitor.
Low price:
Q mobile has gone at a long arm’s length to understand the customers want so the company is providing low price with high quality.
Brand availability:
According to the production concept the consumer will favor the products which are highly available. The Qmobile is a largest selling brand in Pakistan. Because they