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INTERNATIONAL MARKETING

Lesson #2 – Spring 2013 (Drue)

Covered in the lesson
|International Marketing - Writing | |Tone | |Audience | |Generating marketing expressions | |Yahoo Work in the Office Directive | |Discussion - Choice of product/service | |Suzuki exiting US Market | |Discussion – Choice of market |

|Assignments |word count |Grading % | |Product/Service Description & Overview |500 |5 | |Write a Product/Service Description and Overview. |  |  | |Choose a product/service and a market to enter. | | | |Explain the rationale for making such a choice. | | | |Include a sector/industry overview to support your choice. | | | |Discuss globalization with respect to your choice. | | | | | | | |Word count: 500 (not including references) | | | |Format | | | |Microsoft Word Document | | | |Font - Times New Roman, 12, | | | |Spacing - double | | | |Margins- 2.5cm | | | |Due Friday March 15 | | | |Deliver via email – drueatcolman@yahoo.com | | | |Country & Market: Overview |500 |5 | |Country & Market: Specifics |500 |5 | |ANALYSIS & STRATEGY – Marketing Issues |1000 |20 | |Globalization |500 |10 | | References |  |5 | |Final single report based on the above tasks |3500 |50 |

Notes about the assignment
|Course |International Marketing Semester 1, 2013 | |Lecturer |Dr. Michael...
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