Preview

marketin plan of turkish airline

Satisfactory Essays
Open Document
Open Document
807 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
marketin plan of turkish airline
Introduction: Turkish airlines introduce in Pakistan in 2009. It is co-affiliated with PIA. They started there official flights from 26may, 2011. The main rivals of Turkish airlines are Emirates, Qatar and Etihad Airlines. They have just entered the market but have the largest number of customer among their rivals.

Vision: To be one of the best airline in the world.
Mission:
Get the maximum number of customers, cover all the destinations in the world and provide customers maximum facilities than any other.

Environmental factors affecting Turkish Airlines Micro environmental Factors
Competitors
The main competitors of Turkish Airlines are:
Qatar Airways
Emirates Airlines
Etihad Airways

Macro environmental Factors PEST ANALYSIS
Political factors:
The rules of government of Pakistan do affect the Airlines. The company policies are affected and its budget is also affected .Turkish Airlines paid 15% sales tax, and also there are many other deduction of taxes on the price of tickets.
Economical factors:
Ticket prices are risen because of the increase in fuel cost
Air travel in turkey will be the biggest growth market.
THY sells tickets via the internet so that sales costs can b minimized
The number of travelling tourist from Europe to turkey cut down due to the terrorism
International economic situation or global crisis
Social factors:
In international area competitors use service culture enough to make their customers comfortable about the airlines
They have always been transaction-oriented, not customers
Swine flu, climate condition and crash in Amsterdam

Technological factors:
Satellite programming, wireless internet access, satellite monitors at every seat and seat back personal video screens in modish aircrafts
Reservation on phone and on the internet.
The IT system of Turkish Airlines is the Tryon which is for reservation system. Turkish Airlines makes all
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Mkt 500 Assignment 1
    • 1860 Words
    • 8 Pages

    Mkt 500 Assignment 1

    Southwest Airlines’ corporate culture differs significantly from the other airlines in many ways, as we shall see herein below. The unique difference between the corporate culture of Southwest Airlines and the other airlines is one of the major factors responsible for the prosperous survival of Southwest Airlines. There is a fierce competition in the airline industry. Perhaps because of this competition, companies that are established in…

    • 1860 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Analyzing David G. Myers 'Do We Fear The Right Things?'
    • 962 Words
    • 4 Pages

    Analyzing David G. Myers 'Do We Fear The Right Things?'

    Mark Bennett and Harry Bray wrote an essay entitled, “The Impact of Terrorism on Tourism”. They write about the global effects on tourism since the attacks. “Combined with a lull in the global economy, the attacks on the World Trade Center in New York resulted in 4 million less international arrivals world wide in 2001 in comparison to the previous year. This obviously indicates an element of fear introduced and an unwillingness to fly particularly on transatlantic flights showing that the tourist industry was affected on a global scale not just in America.” There are numbers that Bennett and Bray use to show us the effects of the…

    • 962 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Westjet Case Anaysis
    • 1272 Words
    • 6 Pages

    Westjet Case Anaysis

    With the success, the company came to a decision about expanding its market. With the development strategy, the risk of the culture of the company being vanished draws closer. This is the foremost problem that WestJet might face. In view of the fact that culture is what made the company successful, with it being misplaced, it would be hard for WestJet to accomplish their purpose – customer satisfaction.…

    • 1272 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Spirit Airlines Swot Analysis
    • 605 Words
    • 3 Pages

    Spirit Airlines Swot Analysis

    In some ways, Spirit’s culture appropriately matches the company’s business model. Their corporate headquarters follows the same “no-frills” mantra they provide to their passengers. The concept of “low-cost” is spread throughout the company. However, one may expect the fun, modern and witty persona infused into the marketing campaign to translate to the out-bound side of the value chain, but it often doesn’t. Frequent complaints about customer service, flight attendants and logistical delays could lead one to speculate whether the ethos has spread universally.…

    • 605 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    The U.S. Airline Industry
    • 1205 Words
    • 4 Pages

    The U.S. Airline Industry

    An airlines’ workforce and its interaction with customers – A Pleasant workforce can encourage repeat business. An unhappy workforce can drive customers away to rivals.…

    • 1205 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Westjet Case
    • 455 Words
    • 2 Pages

    Westjet Case

    3. How serious is the threat from conventional airlines to imitate the WestJet culture? What does it take to imitate organizational culture?…

    • 455 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Flight Centre international marketing OUTLINE
    • 368 Words
    • 2 Pages

    Flight Centre international marketing OUTLINE

    Flight Centre is Australia’s largest travel agency. It has company-owned operations in 11 countries and a corporate travel management network that spans more than 75 countries. It employs more than 15,000 people globally and has a total of 2500 stores. The Flight Centre purpose is “to open up the world for those who want to see”. In addition, they won major leisure, corporate and wholesale travel awards at the 2012 AFTA National Travel Industry Awards. The Flight Centre tries to provide great travel at the cheapest available price. Therefore, they always guarantee lowest airfare. If customer finds a cheaper available airfare quote, they will fly them to their destination for free, so the Flight Centre is so sure they will not be beaten on price. Their consultants are experienced and highly trained experts to find the bests travel deal for any destination and any budget. Furthermore, the Flight Centre deal with Flight, Hotel, Rail, Tours, Cruises and holiday packages etc and organised consultants services for each part.…

    • 368 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Kant's Code Of Ethics In Flying
    • 1953 Words
    • 8 Pages

    Kant's Code Of Ethics In Flying

    Firstly one has to recognize the fact that airlines are essentially…

    • 1953 Words
    • 8 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    business research question sample
    • 383 Words
    • 2 Pages

    business research question sample

    The company sees to it that they are able to cater all the needs of the passengers, provide premier services and maintain airport ground handling services, cargo operations and a full catering for it and other airlines.…

    • 383 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Vision and Mission Statment of Pia
    • 1020 Words
    • 5 Pages

    Vision and Mission Statment of Pia

    Air transport has probably never been more important to the development of a new nation than in the case of Pakistan. In June 1946, when Pakistan was still in the offing, Mr. Mohammad Ali Jinnah, the Founder of the upcoming nation, instructed Mr. M.A. Ispahani, a leading industrialist, to set up a national airline, on a priority basis. With his singular vision and foresight, Mr. Jinnah realized that with the formation of the two wings of Pakistan, separated by 1100 miles, a swift and efficient mode of transport was imperative.…

    • 1020 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Pia Crisis
    • 986 Words
    • 4 Pages

    Pia Crisis

    PIA is facing serious problems. The major problems faced by PIA are increase in oil prices, overstaffing, devaluation of local currency, political interference and its weak financial position since the last decade. PIA has suffered huge loss of more than 64 billion rupees from 2005 to 2008. It has also suffered huge losses in 2009 and 2010 particularly due to increase in the price of the fuel and devaluation of Pakistani rupee. It is, now, just like a white elephant. The bad governance, poor performance and corruption are the major causes of its failure. The Pakistan International Airlines is a big organisation with more than 18000 employees. PIA was known all over the world for its excellent performance and superior quality. That…

    • 986 Words
    • 4 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Airblue-Competitive Advantages
    • 309 Words
    • 2 Pages

    Airblue-Competitive Advantages

    * It is the first private airline of Pakistan to have Pakistani pilots and engineering staff trained according to international standards…

    • 309 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Terrorism on Tourism
    • 1215 Words
    • 5 Pages

    Terrorism on Tourism

    The economic importance of tourism is undeniable. The impact of terrorism on a countries economy may be enormous. In an information free society, tourists might travel to destinations regardless of whether a terrorism threat exists or not. However, few information free societies exist. Via different forms, terrorism generates attention, which, when relayed back to tourists, has an impact on travel plans. Taken as a collective, these decisions affect tourism levels, which generates an additional question to consider. Does the level of reported terrorist activity have an impact on tourism? In the last decades, the world has been increasingly threatened by terrorism. On September 11 2001 there was a series of coordinated terrorist suicide attacks. This has been the most influential act of terrorism affecting the travel and tourist industry in the 21st century. However these attacks weren’t targeted specifically at the tourist industry unlike the attacks on Bali but their economic impact on the industry was far more substantial overall due to the sheer size of the attacks and the effect it had on tourist’s behaviour. (DiMarco, 2007)…

    • 1215 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Safe Tourism
    • 733 Words
    • 3 Pages

    Safe Tourism

    While terrorism affects tourism and a lot has been discussed and spoken about it, there is a lack of clarity about tourism and its effects on terrorism. Over the past decade, acts of terrorism have taken place at tourist sites, as well as places where people have gathered in large numbers. Be it Bali, New York, Mumbai, or Madrid the repercussions have been felt the world over.…

    • 733 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Hell
    • 1389 Words
    • 6 Pages

    Hell

    The impact of terrorism on a state’s economy may be enormous, leading to unemployment, homelessness, deflation, crime and other economic and social ills. “The contribution of tourism and travel to both industrialized and developing countries is now so great that any downturns in the level of activity in the industry are a cause of concern. The repercussions extend beyond activities directly associated with tourism, notably airlines, hotels and catering, to sectors that supply intermediate or final goods that are purchased by firms and employees in the industry, so that all sectors of the economy are affected to a greater or lesser extent.…

    • 1389 Words
    • 6 Pages
    Powerful Essays
    Read More

Related Topics