COMPANY BACKGROUND Etihad Airways is the national airline of the United Arab Emirates‚ with its base and hub being in the nation’s capital city‚ Abu Dhabi. Established in 2003 by Royal (Emiri) Decree‚ Etihad Airways is owned and supported by the Government of Abu Dhabi. The Skytrax 5 – star certified airline ranks among one of the top airlines both regionally and globally‚ in just a short period of time. It is one of the five primary divisions that the esteemed Etihad Aviation Group (EAG) is comprised
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Etihad Airways Etihad Airways is considered as one of the youngest airlines in the world‚ yet it managed to seize a leading place within the aviation industry. Etihad Airways received the 2008 Marketing Award of the “Airline Strategy Awards”‚ one of the most recognized awards in the industry‚ just five years after starting commercial operations‚ followed by many international awards. This early success can be attributed to the marketing strategy employed by Etihad‚ which resulted in creating a
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Etihad Airways Facts and figures Issue seven September 2009 1 Contents Etihad Airways Etihad Airways has in the last quarter seen a number of significant developments in product‚ sponsorship and network development. While these are challenging times for the aviation industry‚ the Middle East continues to defy the trend by reporting growth in traffic. Etihad views this as a time of opportunity and has sustained a strategy of measured and controlled growth. Through continued investment in
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“Etihad Airways” History Etihad Airways is the flag carrier airline of the United Arab Emirates. It was established by Royal Decree issued by Sheikh Khalifa bin Zayed Al Nahyan in July 2003. The airline operates more than 1‚000 flights per week to 96 passenger and cargo destinations in Middle East‚ Africa‚ Europe‚ Asia‚ Australia and the Americas with a fleet of 85Airbus and Boeing aircraft; Airbus A300‚ A310‚ A319‚ A320‚ A321‚ A330‚ A340. Boeing B747‚ B767‚ B777 and they are also having planned
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etihad Business Strategy According to Johnson and Scholes (Exploring Corporate Strategy) the definition of business strategy is; "Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment‚ to meet the needs of markets and to fulfil stakeholder expectations". A Business strategy will help an organization to answer the following question in order to achieve its
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Research and Analysis Project (Draft): PESTEL Porter 5 Forces CSFs SWOT Financial Analysis- Few ratios PESTEL Analysis : Analysis of macro environment of an organization is fundamental to assess its business and financial performance. It helps in identification and understanding of major external influences which may affect the organization’s strategy and how they have coped up with those influences. Due to the dynamic nature‚ it is not feasible for any organization to continue without considering
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Advertising brief – Bill Abdul Hak Client: Etihad Airlines Background to the product and Ad campaign. -Introduction of the brand. Etihad Airline is one of the leading international aircrafts‚ and in just five years they have flown more than 17 million Guests to more than 50 destinations across the Middle East‚ Africa‚ Australia‚ Europe‚ North America and Asia. With their multi national campaigns ‚ Etihad is ranked as the number one airline. Etihad Airways has received over 30 awards since its inauguration
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Sponsorship 10 7.0 Conclusion 11 8.0 References 12 Word Count: 3282 1.0 Introduction Etihad Airways‚ the national airline of the United Arab Emirates‚ has in just eight years established itself as the world’s leading airline. Set up by Royal Decree in July 2003‚ Etihad commenced commercial operations in November 2003 and became the fastest growing airline in the history of commercial aviation (Etihad‚ 2012). Abu Dhabi‚ the capital of the United Arab Emirates‚ is the airline’s hub. The airline
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Etihad Airways through its cargo operations is offering a full scope of airship cargo products and administrations‚ all of which are intended to offer the best in class arrangements. Etihad takes pride in its development and therefore offer the most advanced transportation strategies and advancements‚ as the company wants to be the best in air cargo logistics supplier business (Etihad Cargo‚ 2016). 1.7 Etihad Airport Services - Cargo EAS-Cargo gives import and fare administrations‚ and far reaching
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JET-ETIHAD DEAL-IMPACT ON INDIAN AVIATION JET-ETIHAD DEAL JET-ETIHAD DEAL - The first deal after FDI norms have been changed in the aviation sector of India. On 24th Apr‚ Jet and Etihad announced the acquisition of 24 percent stake in Jet by Etihad for $379 million (around Rs.2‚060 crore) . Two airlines entered on a range of terms and conditions . Along with 24% stake ‚ Etihad said it would pay $150 million for a majority stake in Jet’s loyalty programme. Deal in Detail: The deal
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