Etihad Case Study
etihad Business Strategy
According to Johnson and Scholes (Exploring Corporate Strategy) the definition of business strategy is;
"Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations".
A Business strategy will help an organization to answer the following question in order to achieve its objectives in long terms;
Direction; what are the objectives in the long term?
Scope; which market and activities involved should we enter, should we compete ?
Advantage; What makes us unique? How can we be better than the competitors in this field?
Resources; What kind of resources (skills, assets, facilities, etc…) we have or we need to have to compete?
Environment; what internal and external factors can influence our performance in a competition?
Stakeholders; what are the expectation and holes of those who are around the organization? Business Strategy AnalysisAbove I describe a number of analysis can be used in order to identify the business strength and understanding the position in the market; PEST Analysis – It is used to understand the environment that can influence or impact the business. | | Five Forces Analysis - it is a technique that identify the forces which will impact the level of competition in an industry. | Market Segmentation - a technique which seeks to identify similarities and differences between groups of customers or users | Directional Policy Matrix – It will identify the competitive strength of a businesses in a determined market. | Competitor Analysis - a wide range of techniques and analysis that seeks to understand a businesses ' overall competitive position. | SWOT Analysis - a useful technique for identifying the key issues arising from an assessment of a business’s "internal" position and "external" environmental
According to Johnson and Scholes (Exploring Corporate Strategy) the definition of business strategy is;
"Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations".
A Business strategy will help an organization to answer the following question in order to achieve its objectives in long terms;
Direction; what are the objectives in the long term?
Scope; which market and activities involved should we enter, should we compete ?
Advantage; What makes us unique? How can we be better than the competitors in this field?
Resources; What kind of resources (skills, assets, facilities, etc…) we have or we need to have to compete?
Environment; what internal and external factors can influence our performance in a competition?
Stakeholders; what are the expectation and holes of those who are around the organization? Business Strategy AnalysisAbove I describe a number of analysis can be used in order to identify the business strength and understanding the position in the market; PEST Analysis – It is used to understand the environment that can influence or impact the business. | | Five Forces Analysis - it is a technique that identify the forces which will impact the level of competition in an industry. | Market Segmentation - a technique which seeks to identify similarities and differences between groups of customers or users | Directional Policy Matrix – It will identify the competitive strength of a businesses in a determined market. | Competitor Analysis - a wide range of techniques and analysis that seeks to understand a businesses ' overall competitive position. | SWOT Analysis - a useful technique for identifying the key issues arising from an assessment of a business’s "internal" position and "external" environmental