F&N Strategic Management

Only available on StudyMode
  • Download(s) : 589
  • Published : May 16, 2013
Open Document
Text Preview
STEP 1 :EXISTING MISSION, VISSION AND STRATEGIES
Vision: “To be a world-class multinational enterprise with an Asian base, providing superior returns with a focus on the Food & Beverage, Properties and Publishing & Printing businesses.” Mission: “To be a world-class multinational enterprise providing superior returns to our shareholders, excellent value for our customers and a rewarding career for our employees.”

STRATEGIES
F&N existing strategy is differentiation , this is through product innovation (coming up with new products), brand name (Magnolia, Seasons, 100 plus), distribution channels (the Asian region and also soon the Middle East with its Halal certification)

STRENGTHEN AND GROW THE CORE
Maximize synergies and grow organically in existing business units to secure leadership positions; BUILD AND EXPAND THE CORE
Seek inorganic growth through strategic mergers, acquisitions and alliances that leverage on our core competencies; DEVELOP AND EXPAND INTO NEW MARKETS
Expand into new overseas markets to tap new sources of growth and to achieve better market diversification; BUILD AND LEVERAGE ON BRAND EQUITY
Invest in a strong portfolio of internationally recognized brands, supported by product innovations and quality improvements; IMPROVE EARNINGS YIELD AND PERFORMANCE
Manage capital allocation to maximize returns and maintain a policy of improved payouts for shareholders.

STEP 2 : DEVELOP VISSION AND MISSION STATEMENT FOR THE ORGANIZATION

VISSION: To be a global Food & Beverage leader in the food & Beverage world

MISSION: Developing our employee’s capability through our unique philosophy and self concept to achieve customer satisfaction as well as reputable relationship with society in order to achieve high profitability.

STEP 3
OPPORTUNITY
1) Strong demand for real estate property in Asia
2) Heineken offers $5.6billion to realize value
3) High demand of product
4) Opportunity to bid for vast land from the government
5) Increase in demand of dairy product

THREATS
1) Unfolding financial crises in euro zone
2) Flooding that took place in Thailand
3) Sudden deterioration in consumer confidence
4) Exchange rate fluntaration
5) Anthrax broke out, causing major scare

STEP 4
CPM MATRIX
| Critical success factors | Weight | Rating | Score | Rating | score| Rating | Score | 1| Sales | 0.20| 4| 0.80| 2| 0.40| 3| 0.60|
2| Research and development | 0.15| 3| 0.45| 2| 0.30| 4| 0.60| 3| Production cost | 0.10| 3| 0.30| 1| 0.10| 2| 0.20| 4| Product quality | 0.15| 4| 0.60| 2| 0.30| 3| 0.45| 5| Market share | 0.18| 4| 0.72| 2| 0.36| 3| 0.54| 5| Customer satisfaction | 0.22| 4| 0.88| 3| 0.66| 2| 0.44| total| | | | 3.75| | 2.12| | 2.83|

STEP 5
EFE MATRIX
no| Opportunity | weight| Rating | Weighted score|
1| Strong demand for real estate property in Asia| 0.09| 3| 0.27| 2| Heineken offers $5.6billion to realize value| 0.08| 2| 0.16| 3| High demand of product| 0.20| 4| 0.80|
4| Opportunity to bid for vast land from the government| 0.11| 2| 0.22| 5| Increase in demand of dairy product | 0.10| 4| 0.40| | Threat | | | |
1| Unfolding financial crises in euro zone| 0.12| 2| 0.24| 2| Flooding that took place in Thailand | 0.09| 2| 0.18| 3| Sudden deterioration in consumer confidence| 0.08| 4| 0.32| 4| Exchange rate fluntaration | 0.06| 4| 0.24|

5| Anthrax broke out, causing major scure | 0.07| 2| 0.14| total| | 1.00| | 2.97|

STEP 6

STRENGHT
1) Located across 15 countries in Asia pacific
2) Maintaining leadership position
3) Increase in revenue by 157% from fy 2001 $2,2139million 4) Strong position in beverage market
5) Risk awareness and management

WEAKNESSES

1) In ability to establish a competitive foothold
2) Decrease in...
tracking img