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Online Assignment Submission

Birmingham Business School

Student ID Number: 1212254

Programme Of Study: Bsc(Hons) Business Management

Module: E-marketing

Assignment Title: E-marketing Individual Assessment

Date and Time of Submission: 27th Feb 2013 11:45 PM Singapore Time

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The University of Birmingham

E marketing Individual Assessment

Submitted by:
Thet Htet Lin Han
Group 2
 “Why are social media sites so important to e-marketers? What are the challenges and opportunities facing marketers that want to use social media as part of their strategy?”

The use of social media has exploded in the last several years, so much so that it now touches almost every facet of our lives. Friendster, the first social media site was launched in 2003. Myspace, Facebook, LinkedIn and Twitter soon followed. Facebook, the most popular of the social media sites, currently has over 500 million users. It is the second most popular website behind Google. There are a lot of reasons as to why a certain company needs social media marketing and it will depend on different factors like company profile, the products and the customers that it is catering to. As the days go by, there is also an increase when it comes to the importance of social media marketing that is very effective for most companies. Thus, social media sites have become so important for e-marketers to do their social media marketing effectively.

Below are some of the major importance of social media for e-marketers and the company they are advertising for. 1. Social media channel is a good way of increasing a company’s trustworthiness and goodwill which will definitely give the company a better branding. When companies are able to have conversations with their customers, the result is going to be a great amount of credibility.

2. The lead generation is also another basis for companies to go for social media marketing. The online lead generation is an Internet marketing term that refers to the generation of prospective consumer interest or inquiry into a business’ products or services through the Internet. Lead can be generated for a variety of purposes- list building, e-newsletter list acquisition, building out reward programs, loyalty programs or for other member acquisition programs. A lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. Since the lead generation serves a very important part for a company’s success, using social media marketing for company campaigns help the e-marketer to reach out to the targeted lead generation.

3. Social media channels also make it easier and more flexible for companies to engage with its customers. This might be on the top priority list of the e-marketers since customer engagement is a very crucial procedure since this will help the company retain the existing customers and also increase the brand credibility.

4. Social media channels are also responsible for generating a highly powerful traffic for the company’s site. E-marketers don’t have to worry since there’s a lot of social media channels that will be able to make it easier for the e-marketer to obtain the relevant and quality traffic that it will need.

5. The industry is considered to have a backbone if the companies have total access to customer’s feedback. This is because the feedback actually helps in improving the products based on what the customer’s...
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