Consumer Psychology and Marketing Communications Article Analysis Essay Example
Consumer Psychology and Marketing Communications Article Analysis
PSY/322
August 14, 2013
Consumer Psychology and Marketing Communications Article Analysis
People think, desire and act different. Consumer psychology can be a study of costumer behavior. Market communication will involve in consumer psychology by media promoting and targeting people by the evidence collected. These articles represent that behavior that bring joy to people and creates a study of marketing based on those behaviors. Understanding consumer psychology behavior is a key to innovation to those products people desire, in a way of marketing to provide that special feature they are looking for. Consumer psychology is a growing field that studies the products that people buy. In definition consumer psychology “is a specialty area that studies how our thoughts, beliefs, feelings, and perceptions influence how people buy and relate to goods and services” (psychology.about.com). Consumer psychology can vary in different topic related to services, emotions, environmental, influence, and needs. Is very important in the marketing prospective the understanding of these topics to target people with the essential products of their needs. Is very essential to create identification to the product that is going top be market so consumers familiarize with it. Psychologically people will associate the product logo with good or bad depending the experience they had with it. Market communication is the “coordinate promotional message delivered through one or more channels such as print, radio, television, direct mail, and personal selling” (www.businessdictionary.com). “How shopping makes you happy, by Peggy Drexler” (www.cnn.com). In these article shopping is described as a stress reliever or retail therapy. This lady Susan relieves her stress shopping. But the act of purchasing the product is what relieves her stress, piking the right color or heels in her shoes for
PSY/322
August 14, 2013
Consumer Psychology and Marketing Communications Article Analysis
People think, desire and act different. Consumer psychology can be a study of costumer behavior. Market communication will involve in consumer psychology by media promoting and targeting people by the evidence collected. These articles represent that behavior that bring joy to people and creates a study of marketing based on those behaviors. Understanding consumer psychology behavior is a key to innovation to those products people desire, in a way of marketing to provide that special feature they are looking for. Consumer psychology is a growing field that studies the products that people buy. In definition consumer psychology “is a specialty area that studies how our thoughts, beliefs, feelings, and perceptions influence how people buy and relate to goods and services” (psychology.about.com). Consumer psychology can vary in different topic related to services, emotions, environmental, influence, and needs. Is very important in the marketing prospective the understanding of these topics to target people with the essential products of their needs. Is very essential to create identification to the product that is going top be market so consumers familiarize with it. Psychologically people will associate the product logo with good or bad depending the experience they had with it. Market communication is the “coordinate promotional message delivered through one or more channels such as print, radio, television, direct mail, and personal selling” (www.businessdictionary.com). “How shopping makes you happy, by Peggy Drexler” (www.cnn.com). In these article shopping is described as a stress reliever or retail therapy. This lady Susan relieves her stress shopping. But the act of purchasing the product is what relieves her stress, piking the right color or heels in her shoes for