Social Change Media consultant Les Robinson explains the 7 Doors Model he developed for designing and evaluating behaviour change programs.
The 7 Doors is a model of personal voluntary change that's useful as a checklist for program design and evaluation. It began with a thought experiment I carried out in 1998. I asked, 'What it would take to get me to change my own behaviour?'
The model has been refined from responses in training workshops, consideration of cognitive theories of change; and the results of some formal empirical research that I conducted.
Here below is the latest version of this model.
1. Role models and visions
In this model people tend to adopt voluntary changes because they are unhappy, frustrated or dissatisfied with their lives or businesses. This dissatisfaction provides the energy and motivation for change.
Dissatisfaction happens when the reality of life contradicts people's hopes, dreams and sense of identity. It's not about rational calculation. It's about the role of the imagination: the ever shifting dream world that swirls around our identity (our hopeful self).
There are many elements on our 'hopeful self', including values (things we value); perceived social norms (what we think our peers value); and hopes (our vision for our lives). But life isn't a dream, it's full of indignities and frustrations. The bigger the dissonance between dreams and reality, the more unattainable our dreams seem, then the greater the motivation for change. Dissonance alone does not make change however. It actually blocks change unless there are feasible pathways for change and social 'invitations' to entice/kick us out of out comfy zones - that's where the other elements of the model come in.
|Shared purpose: A vision for living, running a business or... [continues]
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