Competitive Analysis of Starbucks Coffee Essay Example
Strategic and Competitive Analysis
ACCT 356v5
Assignment 1
There are many attributes when it comes to the assortment of hot coffee and as the selections may perhaps be overwhelming, there are definite elements that allow the consumer to choose from. The following dissertation will provide a comprehensive response to the questions posed within the assignment on the Starbucks Corporation.
Price point plays an important element when customers expect a great cup of hot coffee. Consumers will pay an exuberant amount of money not only for the coffee, but also for the experience. Pricing could be based on a philological point of view. Consumer’s think if they pay more for something then it must be better. Conversely, if you price a cup of coffee to low then the consumer may well portray the product as poor quality. On the contrary, it may be a little “less convenient to make coffee at home, however it certainly is economical.”1
The quality of drink is very import to the each customer. The complexity about the conformance of specification plays an important role for brewing excellent java. Many consumers will have a number of specified requirements that meet their needs. I.e.) The proper temperature, how fresh the coffee is and if it is free of unfamiliar substances. The depth of flavor or body is an essential ingredient in terms of strong or watered down. Consumers demand a strong, full bodied accompaniment, however customers have the option and variety of different flavors such as Black Coffee, Dark Roasted, Hazelnut, Mocha, Capuccino,Cold coffee, Macchiato, Espresso, French Vanilla and Steep Tea to name a few. The quality of the coffee bean, brewing equipment, length of time the coffee has been sitting and quality of water all furthermore affect the consumer’s decision. Additional factors that may perhaps affect a consumers decision is the assortment of specialty coffee.
There are a
ACCT 356v5
Assignment 1
There are many attributes when it comes to the assortment of hot coffee and as the selections may perhaps be overwhelming, there are definite elements that allow the consumer to choose from. The following dissertation will provide a comprehensive response to the questions posed within the assignment on the Starbucks Corporation.
Price point plays an important element when customers expect a great cup of hot coffee. Consumers will pay an exuberant amount of money not only for the coffee, but also for the experience. Pricing could be based on a philological point of view. Consumer’s think if they pay more for something then it must be better. Conversely, if you price a cup of coffee to low then the consumer may well portray the product as poor quality. On the contrary, it may be a little “less convenient to make coffee at home, however it certainly is economical.”1
The quality of drink is very import to the each customer. The complexity about the conformance of specification plays an important role for brewing excellent java. Many consumers will have a number of specified requirements that meet their needs. I.e.) The proper temperature, how fresh the coffee is and if it is free of unfamiliar substances. The depth of flavor or body is an essential ingredient in terms of strong or watered down. Consumers demand a strong, full bodied accompaniment, however customers have the option and variety of different flavors such as Black Coffee, Dark Roasted, Hazelnut, Mocha, Capuccino,Cold coffee, Macchiato, Espresso, French Vanilla and Steep Tea to name a few. The quality of the coffee bean, brewing equipment, length of time the coffee has been sitting and quality of water all furthermore affect the consumer’s decision. Additional factors that may perhaps affect a consumers decision is the assortment of specialty coffee.
There are a