C. Marketing B.
C (346) 1. ________ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
A. Selling C. Marketing
B. Advertising D. Mixing Markets
A (347) 2. The business philosophy of "produce as much as you can because there is a limitless market" is consistent with which of the following marketing eras?
A. production era C. marketing era
B. selling era D. customer relationship era
B (348) 3. Which of the following describes the marketing era immediately after the development of mass production assembly lines?
A. production era C. marketing era
B. selling era D. customer relationship era
C (348) 4. The significant increase in consumer demand following World War II marked the beginning of the:
A. production era. C. marketing concept era
B. selling era. D. customer relationship era
D (348 – 349) 5. The __________ is based on three elements: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation.
A. mercantile philosophy C. relationship approach to marketing
B. hierarchy of needs D. marketing concept
C (348-349) 6. According to the _________ concept, a firm must (1) find out what customers want and provide it, (2) make sure everyone in the organization has customer satisfaction as an objective, and (3) provide goods and services that will earn a profit.
A. stakeholder relationship C. marketing
B. consumerism D. demand-side
B (349) 7. Firms that have adopted _________ seek to do more than simply sell a product; they seek to learn as much as possible about their customers in order to satisfy them with goods and services over time.
A. nonprofit marketing C. management by objectives
B. customer relationship management D. the marketing mix
C (349) 8. A ___________ orientation refers to the process of
A. Selling C. Marketing
B. Advertising D. Mixing Markets
A (347) 2. The business philosophy of "produce as much as you can because there is a limitless market" is consistent with which of the following marketing eras?
A. production era C. marketing era
B. selling era D. customer relationship era
B (348) 3. Which of the following describes the marketing era immediately after the development of mass production assembly lines?
A. production era C. marketing era
B. selling era D. customer relationship era
C (348) 4. The significant increase in consumer demand following World War II marked the beginning of the:
A. production era. C. marketing concept era
B. selling era. D. customer relationship era
D (348 – 349) 5. The __________ is based on three elements: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation.
A. mercantile philosophy C. relationship approach to marketing
B. hierarchy of needs D. marketing concept
C (348-349) 6. According to the _________ concept, a firm must (1) find out what customers want and provide it, (2) make sure everyone in the organization has customer satisfaction as an objective, and (3) provide goods and services that will earn a profit.
A. stakeholder relationship C. marketing
B. consumerism D. demand-side
B (349) 7. Firms that have adopted _________ seek to do more than simply sell a product; they seek to learn as much as possible about their customers in order to satisfy them with goods and services over time.
A. nonprofit marketing C. management by objectives
B. customer relationship management D. the marketing mix
C (349) 8. A ___________ orientation refers to the process of