Apple, Inc. Public Relations Plan Essay Example
Current Corporate Situation
Apple, Inc. was founded in 1976, formerly known as Apple Computer, Inc., the company changed its name to Apple Inc. in January 2007. The company is headquartered in Cupertino, California. Apple, Inc. and its subsidiaries participate in the design, manufacture, and marketing of personal computers and related software, services, peripherals, and networking solutions worldwide. Apple also provides a line of portable digital music players, as well as related accessories and services, including online sale of third-party audio and video products. The company's products and services make up the Macintosh line of desktop and laptop computers, the OS X operating system, the iPod line of portable digital music and video players, the iTunes Store, a collection of peripherals that support and enhance the Macintosh and iPod product lines, a suite of consumer and professional software applications, and the Xserve and Xserve RAID server and storage products. In addition, Apple, Inc. offers various third-party Macintosh and iPod compatible products, such as application software, printers, storage devices, speakers, headphones, and other accessories and supplies. The newest addition to the Apple product line is the iPhone. The company provides an online service to distribute third-party music, audio books, music videos, short films, television shows, movies, and iPod games. Further, Apple offers products and services for the educational industry, which include iMac and the MacBook, video creation and editing solutions, wireless networking, professional development solutions, and one-to-one learning solutions. Apple, Inc. markets its products to the educators, students, consumers, creative professionals, businesses, and government customers through its online and retail stores, as well as through its direct sales force, third-party wholesalers, resellers, and value-added resellers. As of March 9, 2007, the company had 173 retail stores in the United
Apple, Inc. was founded in 1976, formerly known as Apple Computer, Inc., the company changed its name to Apple Inc. in January 2007. The company is headquartered in Cupertino, California. Apple, Inc. and its subsidiaries participate in the design, manufacture, and marketing of personal computers and related software, services, peripherals, and networking solutions worldwide. Apple also provides a line of portable digital music players, as well as related accessories and services, including online sale of third-party audio and video products. The company's products and services make up the Macintosh line of desktop and laptop computers, the OS X operating system, the iPod line of portable digital music and video players, the iTunes Store, a collection of peripherals that support and enhance the Macintosh and iPod product lines, a suite of consumer and professional software applications, and the Xserve and Xserve RAID server and storage products. In addition, Apple, Inc. offers various third-party Macintosh and iPod compatible products, such as application software, printers, storage devices, speakers, headphones, and other accessories and supplies. The newest addition to the Apple product line is the iPhone. The company provides an online service to distribute third-party music, audio books, music videos, short films, television shows, movies, and iPod games. Further, Apple offers products and services for the educational industry, which include iMac and the MacBook, video creation and editing solutions, wireless networking, professional development solutions, and one-to-one learning solutions. Apple, Inc. markets its products to the educators, students, consumers, creative professionals, businesses, and government customers through its online and retail stores, as well as through its direct sales force, third-party wholesalers, resellers, and value-added resellers. As of March 9, 2007, the company had 173 retail stores in the United