Apple Inc. is an American multinational corporation (MNC) that designs and manufactures consumer electronics and computer software products. The company's best-known hardware products include Macintosh computers, the iPod and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity software, the iWork suite of productivity software, Final Cut Studio, a suite of professional audio and film-industry software products, and Logic Studio, a suite of audio tools. The company operates more than 250 retail stores in nine countries and an online store where hardware and software products are sold. Apple has about 70,000 employees worldwide and had worldwide annual sales of US$ 28.27 billion in its fiscal year ending September 24, 2011. Due to its all-inclusive stylish design to its peculiar advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes having a customer base that is fond of the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008 and in the world in 2009. “Apple’s goal is not to make money but to design and develop and bring to market good products,” says Jonathan Ive, Apple Inc’s design chief.
Changing Demographics
In the current 21st century, about 32.7% of the world’s population are Internet users. Personal computers (PC) or smartphones are needed to access the Internet. By looking at the figures, we can assume that people are now more tech-savvy as compares to in the 19th and 20th century. Lesser developed countries that wants to become 2nd or 1st world countries would have to focus on technology and this will in turn create more business opportunities for Apple Inc.
Technological Innovations
Advance in communications will help Apple Inc. in keeping in touch with their staff through email and phone calls as
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