Favorite Brand Paper 1
Favorite Brand
MKT 421
November 6, 2014
Favorite Brand
Brand Paper
Apple Inc. is Multinational Corporation located in Cupertino California. Apple manufactures IPods, IPhones, I Pads, and Mac computers. They most recently have announced the launch of their new apple watches along with new IPhone models. Apple is a company known for offering sleek, easy-to-use, highly sought after products worldwide. The company establishes a long-term connection with consumers of varying ages by offering excellent service in their retail stores and also through telephone support. These build loyalty for the brand. Apple places a high value on product differentiation, gaining the upper hand by setting a higher standard for their devices along with prices and availability in the marketplace. For many years, the brand was a far second to Microsoft in terms of sales and operating system use. However, with the launch of the IPhone they gained popularity and are now the number one in sales, year after year edging out Microsoft and other manufacturers. Apple has accomplished this by launching large-scale advertising campaigns, which has given the brand an important place in consumers’ lives and made the brand hip and environmentally responsible. Last, the company prides itself on offering user-friendly devices with many learning tools that can be used by the youngest generation, kids, which gives it an edge over Microsoft and other similar companies.
Reason Number One
One of the reasons that I love this brand is the quality of their products. I have owned 3 IPhones; currently I have an I-Pad, Mac, IPod and IPhone. I have rarely had an issue with any of their products. If I ever have an issue, I can go to any Apple retail location and get it taken care of.
Reason Number Two
Apple 's customer service is unparalleled as far as I am concerned. They have always done everything that they can to fix any issue that I have had with any of their products. They go above and
MKT 421
November 6, 2014
Favorite Brand
Brand Paper
Apple Inc. is Multinational Corporation located in Cupertino California. Apple manufactures IPods, IPhones, I Pads, and Mac computers. They most recently have announced the launch of their new apple watches along with new IPhone models. Apple is a company known for offering sleek, easy-to-use, highly sought after products worldwide. The company establishes a long-term connection with consumers of varying ages by offering excellent service in their retail stores and also through telephone support. These build loyalty for the brand. Apple places a high value on product differentiation, gaining the upper hand by setting a higher standard for their devices along with prices and availability in the marketplace. For many years, the brand was a far second to Microsoft in terms of sales and operating system use. However, with the launch of the IPhone they gained popularity and are now the number one in sales, year after year edging out Microsoft and other manufacturers. Apple has accomplished this by launching large-scale advertising campaigns, which has given the brand an important place in consumers’ lives and made the brand hip and environmentally responsible. Last, the company prides itself on offering user-friendly devices with many learning tools that can be used by the youngest generation, kids, which gives it an edge over Microsoft and other similar companies.
Reason Number One
One of the reasons that I love this brand is the quality of their products. I have owned 3 IPhones; currently I have an I-Pad, Mac, IPod and IPhone. I have rarely had an issue with any of their products. If I ever have an issue, I can go to any Apple retail location and get it taken care of.
Reason Number Two
Apple 's customer service is unparalleled as far as I am concerned. They have always done everything that they can to fix any issue that I have had with any of their products. They go above and
References: Ahn Nguyen, T. (2011, June 14). Boston Venture Capital & Expansion Stage VC Fund | OpenView Venture. Retrieved November 5, 2014, from http://blog.openviewpartners.com/apples-marketing-strategy-history-repeats-itself/ Apple 's iOS ease and elegance vs. Android 's flexibility and openness. (2013, July 13). Retrieved November 5, 2014, from http://www.10news.com/money/business/apples-ios-ease-and-elegance-vs-androids-flexibility-and-openness-071513 Perreault, W., Cannon Jr., J., & McCarthy, E. (2011). Basic Marketing: A Marketing Strategy Planning Approach (19th ed.). New York, NY: McGraw-Hill Irwin.