In this executive summary, i will introduce the ideas and details of Apple Inc's supply chain in its current state. We will examine Apple’s strategy of being consumer based and evaluate the current state of business and some of the partnerships it has formed to remain one of the dominating forces in this industry. This report will cover a brief overview of the company, its current assortment of products it offers, future opportunities and threats that Apple may face, its current assortment of products it offers, recent marketing strategies, competitors to the company, and future opportunities and threats that Apple may face. The introduction gives a brief explanation of how Apple first entered the market and describes their current standing within the market and the current issues their supply chain is facing.
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Apple Inc. (previously Apple Computer, Inc.) is an American multinational consumer electronics company that designs and markets computer software and personal computers. Known hardware products include the Macintosh line of computers, iPod, iPhone and iPad. Apple software includes Macintosh operating system, browser and media, iTunes, and iLifesuite multimedia, software innovation, and suites York suite of productivity; the lens, set professional photography; Final Cut Studio, a group of professional and film industry, software products; logic studio, and a group of Music production tools, and the Department of Internal Oversight, a mobile operating system. As of August 2010, the company operates 301 retail stores in ten countries, and an online store, which sells hardware and software products. Apple began on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, and was formerly named Apple Computer Inc., for the first 30 years but removed the word "computer" on January 9, 2007. This change reflected the company's expansion currently taking place in the consumer electronics...