Strategic Human Resource Management

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STRATEGIC HUMAN RESOURCE MANAGEMENT

Identify an organization that has recently got competitive advantage over their nearest competitor. What were their Human Resource Strategies?

APPLE
Apple Inc. (Apple) was incorporated on January 3, 1977, is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, and portable digital music players. The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a range of accessory, service and support offerings. It also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.

PRODUCTS:

[ Iphone ]

[ Ipods ]

[ Ipad ]

[ Macbook ]

MANAGEMENT TEAM

TIM COOK JOHN BROWETT
CEOSenior Vice President
Retail

Craig FederighiScott Forstall
Mac Software Engineering Senior Vice President
IOS Software

Peter OppenheimerPhilip W. Schiller
Chief Financial Officer Senior Vice President
Worldwide Marketing

INTRODUCTION
Apple and Microsoft, both the words are synonymous to technology. No body knew what apple was ten years ago and today it is one of the leading company manufacturing variety of products. Apple’s Iphone business alone is now bigger than whole microsoft. Apple’s smartphone division generated $24.4 billion of revenue in the first quarter of 2012, whereas the whole of microsoft generated $20.9 billion in the first quarter. That includes entertainment devices such as Xbox, as well as Windows, Microsoft Office and Windows Phone. It sold 37.04 million iPhones - its flagship product - and 15.43 million iPads in the first quarter, doubling from a year earlier. Apple's hoard of cash now stands at $100bn - which could be enough to buy Facebook outright. There are several reasons for Apple’s growth. The first is that its sales and profits continue to grow at double- and sometime triple-digit rates. This is absolutely unprecedented for such a large company. Furthermore, Apple has been able to introduce new products and gain wide adoption for them in a way that is unmatched by any other company in the world.

HUMAN RESOURCE STRATEGIES APPLE APPLIED TO REACH THE TOP
Apple is like a tech version of Wonka’s factory, an enigmatic but enchanted place that produces wonderful items one can't get enough of. That characterization is true, but Apple also is a brutal and unforgiving place, where accountability is strictly enforced, decisions are swift, and communication is articulated clearly from the top. Before joining apple, each employee is trained for few weeks. In this training session, the employees are instilled with the values of apple. Moreover, the employees are encouraged to feel apple and treat it like a family. A problem is not looked upon as an organizational problem but a problem for each employee. The trainers are specialized people selected by Late Mr. Steve Jobs. Steve Jobs has become a cult figure among Apple’s employees, customers and investors. He was one of the most recognized CEOs in the world. Jobs was viewed as the person who invented each Apple product, designed it, and planned its marketing. His death shocked every other person alive and is still remembered. No other company can claim to have a spokesman nearly as valuable as Jobs. Steve Jobs focused on the attention to detail, the secrecy, and the constant feedback -- into processes that ensured Apple's excellence far into the future. * WEEKLY MEETINGS:

Every Mondays APPLE CEO Mr. Tim Cook meets...
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