A Look Back at Advertisements

How does the man who drives the snowplow drive to the snowplow? Advertisements rule our day to day lives without us even knowing it. The average human sees around 250 advertisements every single day. More likely than not, we do not even notice over half of them. Our brains have gotten so used to seeing these advertisements everywhere that we begin to tune them out. Advertisements are just like super bugs, the more we try to get rid of them the stronger they get. For that sole reason advertisements must get stronger in message and appeal both as time goes on and our brains start to get better at blocking out those advertisements that rule our day to day lives. The ad that I have chosen catches the consumer’s eye by asking an intriguing question: “How does the man who drives to the snowplow drive to the snowplow?”. The advertisement was published in Alberta Magazine, most likely 30 years ago. This advertisement mainly focuses on logos by describing to us how logical it is to buy a Volkswagen, but it also touches on ethos and pathos because Volkswagen is a very credible company, and by asking us who drives to the snowplow respectively. The advertisement mostly focuses on logos. Logos is the aspect of the advertisement that show how logical it is to buy the product that they are trying to sell which in this case, is a car.The ad definitely has many different ways in which it tries to make the consumer feel as if Volkswagen is their only choice in the snow because it is the most logical choice. First of all, the advertisement gives two reasons why the “Rabbit”, which is a Volkswagen car, is the best car to choose, especially during the hard, snowy winter times. The ad clearly states the two reasons as being that it starts very easily in the middle of the winter and that it does not slip easily on ice. This is a very logical way of advertising because let’s be honest, who does not like a car that starts easily and does not slip? They also keep bringing up the fact