Honda Advertising Analysis

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Love at First Sight

When it comes to car buying, there are hundreds of models to choose from. Everyone needs something different from a car. Car manufacturers use advertising to target different audiences with specific needs. Consequently advertisers use color, text and images to fight for the reader’s attention; so that they can influence the viewer’s opinion of their product and therefore persuade them to buy their vehicle rather than any other. This ad for the Honda Odyssey builds a theme of tranquility, through the use of cheerful colors, a peaceful setting and carefully chosen words.

When the viewer looks at this ad, the first emotion that is felt is tranquility and peace. Using nature is how the advertiser is targeting drivers that have a family. This ad is more specifically targeted towards the mother of the family. Mothers have a hectic schedule of running the entire schedule of their families and this is why they would be attracted to a van that promises a state of peace and quiet and free of disturbances or stress. There are many images and effects that are used to communicate a feeling of tranquility. Silver is the color of the van and this color is a major conductor and communicator. In this case, the silver draws the viewers’ attention because of the emotions that is stirs within the audience. The puddle below the van is also the same color, and it makes the van appear to be glowing. But the most interesting part of this feature is that if you turn the ad upside down, you see another car in the reflection of the puddle. It looks like a sports car in motion. So what the company is saying to the viewer is that they would have the speed of a sports car and also have the serenity at the same time. The lily pads are placed in the puddle and appear to lead a path up the minivan. It appears to be waiting for you to climb in and drive away. Blue is considered beneficial to the mind and body and the blue sky in the background and the...
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