A Comparative Study on Role of Marketing in Banking Sector

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  • Topic: Banks of India, Marketing, Government-owned banks in India
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  • Published : May 25, 2013
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BHILAI(C.G.)

A
RESEARCH PROJECT REPORT
ON

“A comparative study on Role of Marketing in Banking Sector

(Private And National Bank)”

[pic]

Chattisgarh Swami Vivekanand Technical University,

Bhilai in Partial fulfillment for the award of Degree

of

Master of Business Administration

Submitted By: Alka Shukla

Roll No:-MBA/08/3403

MBA: II – SEMESTER

Approved By: Guided By:
Mr. A. Jagdish Mr.Nikhilesh Kariya

Director (RCET)

RUGTA COLLEGE OF ENGINEERING AND TECHNOLOGY,

2008-10

DECLARATION

I, “ALKA SHUKLA” a Student of M.B.A – II Semester 2008 ”RUNGTA COLLEGE OF ENGINEERING & TECHNOLOGY Bhilai.” Here by declare that Project Report under the title of “A Comparative study on the Role of Service Marketing in Banking Sector(Private & National Bank) ” is the record of my original work under the guidance of Mr.NIKHILESH KARIYA ,Reader, (Department of M.B.A), R.C.E.T, Bhilai. This report has never been submitted to any else for award of any degree or diploma.

Place: Bhilai ALKA SHUKLA

Date: -………………….. MBA II SEMESTER

CERTIFICATE

This is to certify that the project work done on “A Comparative study on the Role of Service Marketing in Banking Sector(Private and National Bank)” Submitted to “RUNGTA COLLEGE OF ENGINEERING & TECHNOLOGY”, Bhilai has been carried out by ALKA SHUKLA a student of MBA II Semester under my guidance and supervision.

Date: -……………………. Guided by

Seal / Stamp of the Organisation Mr.NIKHLESH KARIYA Reader, RCET,Bhilai

ACKNOWLEDGEMENT

In order to complete any project successfully, functional environment & proper guidance of the expert on the subject is inevitable.

I am really indebted to my faculty of MBA department Mr.Nikhilesh Kariya under whose guidance I could conduct the research on “A Comparative study on the Role of Service Marketing in Banking Sector(Private and National Bank)” and prepare this project report.

I would also like to extend my sincere thanks to the employed, businessmen, professional & any other respondents who have extended their active cooperation while going through the survey on Private and National Bank.

ALKA SHUKLA

MBA II SEMESTER

PREFACE

The practical study through, conducting the survey and doing project work has a very significant value. The theoretical knowledge gained in classroom is not fruitful and complete unless and until it is implemented on the practical work either done in the field or inside the organization. It always boosts up our knowledge in pursuing the theoretical studies. It is the internal part of our curriculum to conduct survey and project work, which not only accelerates the managerial skills in us but also broadens our practical prospective.

In view of above the survey on “A Comparative Study on the Role of Service Marketing in Banking Sector(Private and National Bank)” has been conducted and the project report is before the readers. If any...
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