My Wedding Planner
TABLE OF CONTENT
Content Page No.
___________________________________________________________________________
INTRODUCTION
COMPANY PROFILE
SERVICE PRODUCTS
SERVICE BLUEPRINT
SERVICE GAP
NEW PRODUCT Productivity and Quality Manage Relationships, Handle Complaint and Build Customer Loyalty Adding Value with Supplementary Service Customer Education and Service Promotion Managing Services: Tools for Service Marketers
COMPARE WITH COMPETITOR
CONCLUSION
REFERENCES
COMPANY PROFILE
Background - About MY Wedding Planner Malaysia - Your Dream Wedding Maker MY Wedding Planner Sdn Bhd (previously known as Fabulous Wedding Wonders) was formed in 2005. With many years of experiences in wedding planning, Fabulous Wedding Wonders is preparing to serve their clients better. This is why MY Wedding Planner Sdn Bhd is born. MY Wedding Planner Sdn Bhd is a wedding planner company in Malaysia providing wedding planning and consultation services in Malaysia. Having actively planned weddings for couples regardless of race, creed and colour, and even mixed marriages from different countries, MY Wedding Planner promises the creativity, vibrancy and talent of dedicated and skilled professionals to bring a beautiful and utterly memorably dream wedding to life. The 6 leaf petals of MY Wedding Planner which have reflected its company 's spirits, spelled out as: - Creativity, Integrity, Reliability, Vitality, Peace and Environmental Awareness.
Background - About Malaysia Wedding Planner - Patricia Patricia is professionally trained by the Association of Certified Professional Wedding Consultants or ACPWC, a US-accredited association providing education and training for wedding professionals. Looking every bit the professional that she is, Patricia grew up originally
Content Page No.
___________________________________________________________________________
INTRODUCTION
COMPANY PROFILE
SERVICE PRODUCTS
SERVICE BLUEPRINT
SERVICE GAP
NEW PRODUCT Productivity and Quality Manage Relationships, Handle Complaint and Build Customer Loyalty Adding Value with Supplementary Service Customer Education and Service Promotion Managing Services: Tools for Service Marketers
COMPARE WITH COMPETITOR
CONCLUSION
REFERENCES
COMPANY PROFILE
Background - About MY Wedding Planner Malaysia - Your Dream Wedding Maker MY Wedding Planner Sdn Bhd (previously known as Fabulous Wedding Wonders) was formed in 2005. With many years of experiences in wedding planning, Fabulous Wedding Wonders is preparing to serve their clients better. This is why MY Wedding Planner Sdn Bhd is born. MY Wedding Planner Sdn Bhd is a wedding planner company in Malaysia providing wedding planning and consultation services in Malaysia. Having actively planned weddings for couples regardless of race, creed and colour, and even mixed marriages from different countries, MY Wedding Planner promises the creativity, vibrancy and talent of dedicated and skilled professionals to bring a beautiful and utterly memorably dream wedding to life. The 6 leaf petals of MY Wedding Planner which have reflected its company 's spirits, spelled out as: - Creativity, Integrity, Reliability, Vitality, Peace and Environmental Awareness.
Background - About Malaysia Wedding Planner - Patricia Patricia is professionally trained by the Association of Certified Professional Wedding Consultants or ACPWC, a US-accredited association providing education and training for wedding professionals. Looking every bit the professional that she is, Patricia grew up originally
References: http://www.myweddingplanner.com.my/ Hoffman, K.D and Bateson, J.E.G. (2009) Essentials of Services Marketing: Concepts, Strategies & Case 3rd ed. South- Western Lovelock, C, Wirtz, J. and Chew, P. (2009) Essentials of Services Marketing. Pearson