1.1 Background of the problem:
Banking concept has been evolved since the rapid development of information technology. Nowadays almost all over the world, retail banking concept is well-orchestrated name which has indeed added a new feather to the gamete of banking lexicon. The introduction of retail banking in Bangladesh has led the banking industry to the doorstep of embryonic prospects and potentials. Consequently, several local and foreign banks came in this country to get abundant benefit for their financial betterment. In recent years, the banks are aggressively pursuing their marketing strategy to take hold of new segments with purpose to discover new opportunities because the tremendous market competition makes the companies feel constantly improve their marketing mix. Thus, offering innovative products and service in the market are remarkably increasing. Consumer loan, credit card, online banking, mobile banking, ATM card etc are some of the outcomes of this continuous innovation and improvement. The technological innovations make the consumer more knowledgeable and persuade them to put more thinking in their buying decision. With the involvement of foreign and local banks the competition are on its peak. So only improving the product is not enough to be competitive in the market. Enhancing the service quality is also becoming very important .There are abundant opportunities are present in the market. . It needs only continuous upgrading and customer orientation to be able to avail those opportunities to a broad degree. In the recent years, Banking Industry in Bangladesh has seen a considerable growth. Significant numbers of investors are becoming interested to invest their money in this sector. Besides the local banks, foreign banks are continuously competing for the opportunities established in this market. The profit-making drive stimulated by the ample of opportunities has... [continues]
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(2011, 04). Consumer Credit. StudyMode.com. Retrieved 04, 2011, from http://www.studymode.com/essays/Consumer-Credit-660884.html
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"Consumer Credit." StudyMode.com. 04, 2011. Accessed 04, 2011. http://www.studymode.com/essays/Consumer-Credit-660884.html.