A Case Study of Virgin Airlines
A case study of Virgin Airlines Introduction
Internationalization of the business nowadays apparently became a trend for the organizations to expand their market position and gain the competitive advantage among their contemporaries. The extent and nature of business activities are almost as diverse and comprehensive as the totality of the social and economic interest of a man. Various business activities acknowledged the opportunities that the internationalization may deliver. Through their ability and capacity to expand their business operations, internationalization is highly possible. For most of the time, the high degree of the competition under the umbrella of an industry and the number of competitors that are engaged in the creating the same product and/or services or often referred as the competitors that are closely related can cause market stiffening and will tend to saturate the resources. This idea is one of the reasons on why the businesses are moving into foreign markets.
Background of the Study
There are businesses that in the start of the operation had a great investment and one of which is the airline industry which can perform in either local and/or international markets. This kind of service is one of the broad classifications of the business services. Part of the business operation should cater to personal needs of people or with rendering of a personal service. In this industry, the passengers or the travellers needs the efficiency in travelling in form of safe and friendly services. One of the organizations is Virgin Atlantic Airways that is considered as one of the leading airlines. Like the other companies that play actively in the international market, there are challenges and experience different changes in their operation. But unlike the other business’s ideas, the VAA believed in the option that it is more positive and much less risky to invest in a long-term change program to satisfy the need to grow in the future (Blue
Internationalization of the business nowadays apparently became a trend for the organizations to expand their market position and gain the competitive advantage among their contemporaries. The extent and nature of business activities are almost as diverse and comprehensive as the totality of the social and economic interest of a man. Various business activities acknowledged the opportunities that the internationalization may deliver. Through their ability and capacity to expand their business operations, internationalization is highly possible. For most of the time, the high degree of the competition under the umbrella of an industry and the number of competitors that are engaged in the creating the same product and/or services or often referred as the competitors that are closely related can cause market stiffening and will tend to saturate the resources. This idea is one of the reasons on why the businesses are moving into foreign markets.
Background of the Study
There are businesses that in the start of the operation had a great investment and one of which is the airline industry which can perform in either local and/or international markets. This kind of service is one of the broad classifications of the business services. Part of the business operation should cater to personal needs of people or with rendering of a personal service. In this industry, the passengers or the travellers needs the efficiency in travelling in form of safe and friendly services. One of the organizations is Virgin Atlantic Airways that is considered as one of the leading airlines. Like the other companies that play actively in the international market, there are challenges and experience different changes in their operation. But unlike the other business’s ideas, the VAA believed in the option that it is more positive and much less risky to invest in a long-term change program to satisfy the need to grow in the future (Blue