Peters Five Forces Analysis of Mercedes Benz

Topics: Globalization, International trade, International business Pages: 4 (1026 words) Published: April 14, 2013
International Business Environment

Spring Semester 2013

Instructor: Mustafa MAMMADOV, PhD
Hours: 18:30-21:00
Contact email:
Day: Monday/Wednesday
Room: 421
Books: International Business by Charles Hill, 4 edition; International Business by John D. Daniels, Lee H. Radebaugh, Daniel P. Sullivan; 10th edition Recommended reading: Global marketing management, 2nd edition by Brian Toyne and Peter G.P.Walters; Особенности маркетинга по-азербайджански, М.Мамедов, Баку, 2009


Today we live in era of globalization. There is no definite answer whether it positively or negatively impacts on national economies, but it is obvious that companies seek more markets for its products and services than just local markets. The world became smaller and easily reachable. The national borders are something symbolic and open for international business. Companies are growing rapidly than ever and likely consider the opportunity to enter foreign markets and promote sales. Local business is nervously screening international news as any event in one point of the world could affect the other point considerably. The main goal of the course is to understand the entire international business environment, its background and peculiarities, concepts, theories and fundamental principles. Also the course will examine the main international tendencies and analyze the main global events in terms of their impact on a whole global market place.


Upon successfully completing this course you should be able to know: 1. Background for international business;
2. International business environment;
3. Theories and institutions in international business; 4. World financial environment;
5. The dynamics of international business-government relationships; 6....
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