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A analysis of Google quit Chinese market

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A analysis of Google quit Chinese market
1.0 Executive summary
This assessment evaluates Google in China, in four aspects. Firstly, inter personal relationships and culture causes Google operation in China. The complex Chinese situation make Google loses market share. Secondly, the Chinese authorities and government’s monitoring Internet program have conflicts with Google’s business, which causes unhappy ending. Thirdly, the Corporation Social Responsibility issues, it seems Google to protect users’ human rights against Chinese regulations. Fourthly, the conflict between Google and Chinese government had upgrade to diplomatic tensions, the wise was both of two government solve this problem in intellect way.

2.0 The company profile of Google
Google is an American multinational corporation, which is worked on Internet service including search, cloud computing software and online advertising. The mission and vision of Google is to organize the world’s information and make it universally accessible and useful. As the culture of Google, they hire smart and determined people. Its employees share common goals and vision, but they hire people from all over the world. When they are not work, the offices environment like home and it is relaxed. They have open culture, make every contributor feel comfortable. (Google, 2014)

2.1 The introduction of Google’s problem encountered in China
The most of obvious problem is Google have conflict with Chinese government. At the beginning, Google was not obeyed Chinese Internet Censored regulation. But under the pressure of Chinese government, Google tried to cooperate that is not approved by Chinese government, but it did arouse against in the rest of world. A internal problem from Google is they did not understand Chinese culture and language which make search engine inefficiency. Google’s business had been taking from its competitor—Baidu. According to high level report (San, 2007, p.6)

3.0 Evaluation of the Inter personal relationships affects the corporation’s

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