Zealong Tea
PRODUCT STRATEGY
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Zealong has branded itself as the world’s purest tea, with the highest of quality standards, and crafted by the world’s best tea masters. Marketing itself as a premium oolong tea, Zealong has gone the extra mile and was granted ISO22000 HACCP certification, the world’s highest safety standard, being the sole tea company to receive such certification. To achieve the ISO22000 certification, hazard analysis and critical control points (HACCP) systems were implemented to identify and control potential hazards at each and every step of the food chain. This certification serves as a competitive advantage for Zealong and will help to gain customers confidence on the pureness and goodness of the tea; guaranteed free of chemical sprays, fertilizers, and additives.
Initially, Zealong has offered three different kinds of flavour tones which were pure, aromatic, and dark. However, recently, Zealong has added one more flavour to be offered in its product range, black. Each of the different flavours offered is aimed to fulfill vary in preference for tea among tea drinkers. To further provide its potential customers with a clearer picture of the flavours and as to match with each ones’ preference, Zealong has come up with the below description for each of its flavours offered :-
|PURE |These sweet, fresh-tasting leaves are unroasted, bringing out the pure, natural flavour of the tea. |
|AROMATIC |Leaves are briefly roasted at high temperatures, producing a clear aroma and taste, with a hint of fruit|
| |and flowers. |
|DARK |Longer roasting gives these leaves a rich, deep taste and a hint of charcoal on the nose, yet no |
| |bitterness.
[pic]
Zealong has branded itself as the world’s purest tea, with the highest of quality standards, and crafted by the world’s best tea masters. Marketing itself as a premium oolong tea, Zealong has gone the extra mile and was granted ISO22000 HACCP certification, the world’s highest safety standard, being the sole tea company to receive such certification. To achieve the ISO22000 certification, hazard analysis and critical control points (HACCP) systems were implemented to identify and control potential hazards at each and every step of the food chain. This certification serves as a competitive advantage for Zealong and will help to gain customers confidence on the pureness and goodness of the tea; guaranteed free of chemical sprays, fertilizers, and additives.
Initially, Zealong has offered three different kinds of flavour tones which were pure, aromatic, and dark. However, recently, Zealong has added one more flavour to be offered in its product range, black. Each of the different flavours offered is aimed to fulfill vary in preference for tea among tea drinkers. To further provide its potential customers with a clearer picture of the flavours and as to match with each ones’ preference, Zealong has come up with the below description for each of its flavours offered :-
|PURE |These sweet, fresh-tasting leaves are unroasted, bringing out the pure, natural flavour of the tea. |
|AROMATIC |Leaves are briefly roasted at high temperatures, producing a clear aroma and taste, with a hint of fruit|
| |and flowers. |
|DARK |Longer roasting gives these leaves a rich, deep taste and a hint of charcoal on the nose, yet no |
| |bitterness.