1. What is Seth Goldman’s official title at Honest Tea?
a.TEO and COO c.President and CEO
b. President and TEO d.CEO and COO
2. In what year did the company begin producing organic tea? a. 1999 c. 2006
b. 2001d. 2009
3. Which of the following is NOT a reason Goldman gives for starting Honest Tea? a. His tea has an affect on agriculture in America.
b. His product offers something different to the market.
c. He thinks of himself as an activist.
d. He inherited the company from his father.
4. According to Goldman, which of the following decisions is the BEST choice for a company trying to achieve social responsibility? a.Encouraging environmentalism in all production
b.Focusing on where the money is spent
c.Reevaluating company practices every two years
d.Challenging all employees to participate in charity work Answer (b)
5.Suppose a small, organic foods company called Good for You is approached by a large, non-organic company (Kraft) with an offer to increase...