After watching the video please provide answers to the following multiple choice questions:
What is Seth Goldman’s official title at Honest Tea?
TEO and COO
President and CEO
President and TEO
CEO and COO
In what year did the company begin producing organic tea? a.
Which of the following is NOT a reason Goldman gives for starting Honest Tea? a.
His tea has an affect on agriculture in America.
His product offers something different to the market.
He thinks of himself as an activist.
He inherited the company from his father.
According to Goldman, which of the following decisions is the BEST choice for a company trying to achieve social responsibility? a.
Encouraging environmentalism in all production
Focusing on where the money is spent
Reevaluating company practices every two years
Challenging all employees to participate in charity work Answer (b)
Suppose a small, organic foods company called Good for You is approached by a large, non-organic company (Kraft) with an offer to increase distribution and production. Which of the following pieces of advice might Goldman be MOST LIKELY to give the folks at Good for You? a.
Reject the deal, because Kraft doesn’t share the same values. b.
Reject the deal, because Good for You can’t keep up with increased production. c.
Take the deal, because Good for You can use Kraft to have a greater impact. d.
Take the deal, because Good for You will see a profits increase. -Answer (c)
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