Young Adult Advertising

A huge part of our day is spent listening to, watching and reading media. Media being defined as all the means of communication, like newspapers, radio, internet, and TV that provide the public with news, entertainment, etc., usually along with advertising.

We live in a fascinating world and an even more fascinating society. We are part of a culture where every morning we wake up to the energized voices of the morning news crew, whose job it is to make the rest of us as upbeat and awake as possible, fill us in on the beautiful sunny weather outside, and inform the average of us on the hopelessly packed freeways. When at the end of the day, exhausted and hungry you crawl home, your television, the radio and your bellowed computer are waiting
Advertisements target various audiences, depending on the product, but a lot of it is directed towards young adults. Teenagers often feel self conscious about appearance, their size, or their clothes. They also have the disposable income needed to purchase impulse goods like the new soda or the latest CD. Thus it is to the advantage of advertisers that they target these insecurities and need for acceptance, promising love and happiness the instant they purchase a given product. While individuality is still important to young adults, it is just as important to have the latest mp3 player or the new camera phone to keep up with their peers. Commercials also inform the viewer on the latest product or the emergence of a more advanced
These days it seems that one cannot surf the web without stumbling across inappropriate content. The World Wide Web is saturated with pornography and it appears everywhere from annoying pop up banners to entire websites devoted to the subject. Pornography is presented through various medii, mostly as pictures and movie clips and because media plays such vital role in how we perceive things and how we form our opinion, I believe that most find it offensive and inappropriate. Despite the fact that statistically pornography is the number one searched topic on the web, the advertisements and banners usually sway the viewers into ,either of two directions. While most respond with disgust, resentment and annoyance, there are some who will be captivated by the luring exposed divas in these ads and actually go to the advertised websites. In my opinion, when people desire to look at porn, they will search for it, and pop up banners are simply distracting and irritating if searching for a business related information or a school project. How does the media influence our decisions? With the emergence of internet and a whole culture of porn, parents have some choices to make as to how to protect and educate their kids about safety on the web. must be Parents now have to monitor their kids activity online and teach them to use caution when talking to strangers in chat rooms. Others may need to worry about