Yahoo: Yahoo ! and Founders Jerry Yang

Topics: Yahoo!, Advertising, Web search engine Pages: 3 (766 words) Published: October 16, 2011
The case study, “Reorganizing Yahoo” written P. Indu and Vivek Gupta touched on the long road of ups and down for the organization during a time where competitors such as Google were fiercely entering the arena. Yahoo! began as a student hobby of founders Jerry Yang and David Foli have sense evolved into a global brand that has changed the way people communicate with each other, find and access information. David Filo and Jerry Yang, were both completing their doctoral thesis in Electrical Engineering at Stanford University, and started their guide in February 1994 as a way to keep track of their personal interests on the Internet. Shortly after, they were spending more time on their home-brewed lists of favorite links than on their doctoral dissertations. Eventually, Jerry and David's lists became too long and bulky; therefore they were broken into categories and subcategories, thus forming the core concept behind yahoo. The Web site initially started out as "Jerry and David's Guide to the World Wide Web", however it eventually took on the name of Yahoo!; which is an acronym for "Yet Another Hierarchical Officious Oracle" (, N/A). Jerry and David soon found they were not alone in wanting a single place to find useful Web sites. Before long, hundreds of people were accessing their guide from well beyond the Stanford trailer. Word spread from friends to what quickly became a significant, loyal audience throughout the closely-knit Internet community. Yahoo! celebrated its first million-hit day in the fall of 1994, translating to almost 100 thousand unique visitors. As the traffic grew, founders Jerry Yang and David Foli came across Sequoia Capital, who agreed to fund Yahoo! in April 1995 with an initial investment of nearly $2 million. Over the next decade, Yahoo experienced increased traffic, higher demands from users and fierce competition that threatened their market share that lead to Yahoo! beefing up their search engine and search...
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