Preview

Yahoo Entering China

Good Essays
Open Document
Open Document
484 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Yahoo Entering China
Yahoo’s Background
Yahoo was found in January 1994 by Jerry Yang and David Filo, but was incorporated in March 1995. Yahoo Inc. is an American multinational internet corporation with its headquarters in California. “Yahoo Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 345 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo! 's clients. These services include Corporate Yahoo!, a popular customized enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services.”
The word “Yahoo” comes from the words, “Yet Another Hierarchical Officious Oracle”. Yahoo is provided in more the 20 languages as for a now.
Timeline entering China
Yahoo enters the Chinese internet market in the year 1998, three years after Yahoo was incorporated. Its main purposed when entering China was to provide the service of a search engine. It was not very easy, and they had many troubles during these periods, until the year 2005. In October 2005, Yahoo China was acquired by Alibaba, but still running under the name of Yahoo. Yahoo had many troubles entering the Chinese internet due to the fact that internet in China is strictly controlled by the government. This meant that Yahoo has to restructure many uncensored things that it provided to the public. In November 2005, former CEO of Alibaba Ma Yun, stated that Yahoo China meant in China search engine. This are heavy words to say, because basically what he wanted the people to understand is that Yahoo China was basically going to be the only


Bibliography: http://news.yahoo.com/yahoo-sell-half-alibaba-stake-7-1b-030702473--finance.html http://news.yahoo.com/blogs/lookout/yahoo-alibaba-reach-agreement-plan-alibaba-stake-023743118.html http://www.atimes.com/atimes/China_Business/GK19Cb03.html -------------------------------------------- [ 1 ]. http://docs.yahoo.com/info/misc/history.html
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Yahoo and Amazon: Building a Competitive Advantage
    • 1627 Words
    • 5 Pages

    Yahoo and Amazon: Building a Competitive Advantage

    Yahoo and Amazon have been seeking to have a competitive advantage for years. Since they were incorporated, the companies have experienced a mix of challenges and success as they strive to gain market share. To start with, Yahoo was established in 1995. Yahoo is one of the global technology companies that compete for the growing number online users in the recent world. The company delivers digital content and experiences on various platforms including mobile devices. Furthermore, the company provides properties and online services. Marketing services is a major business for the company. Generally, the company earns revenues from text-based links to advertisers, search advertising, display advertising, and other essential sources.…

    • 1627 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    To what extent does success in china depend on businesses changing their products and services in order to meet local needs?
    • 1578 Words
    • 7 Pages

    To what extent does success in china depend on businesses changing their products and services in order to meet local needs?

    Success for a business in a large market such as china can be a very difficult thing to achieve; there are many factors that can affect the success or failure of a business that decides to merge into China’s markets. Most people would assume that due to the very large population of china (roughly 1.35 billion/1,363,496,913) operating a business there would not be a problem, this however is incorrect, just because there is lots of people there doesn’t for a minute make it any easier to set u-p and run a successful business.…

    • 1578 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Google Inc. in China
    • 7725 Words
    • 31 Pages

    Google Inc. in China

    A.1. Describe the perspective2 of the author(s) of the case study and the possible biases that might result from that perspective:…

    • 7725 Words
    • 31 Pages
    Powerful Essays
    Read More
  • Good Essays

    Yahoo Case Study
    • 672 Words
    • 3 Pages

    Yahoo Case Study

    In 1994 Yahoo! was created by Jerry Yang and David Filo. They started off this new venture by creating an internet browser that provided users with a platform to browse and view the internet. Yahoo! began generating revenue through online advertisements, ad placement fees, promotions and sponsorships. In 1995 Yahoo! was incorporated and through its initial IPO in April of 1996 were able to raise $38.8 million through initial share sales. In the beginning phase of the company, Yahoo! continued to see substantial growth in these revenues until the early 2000’s. As many other companies began to emerge, Yahoo! started to lose some of the market share they had for so long dominated. In 2006, they recognized a significant decrease in net income. In 2005 net income was reported at $1,896 million, an all time high for Yahoo, and within one year they experienced a decrease of almost 60% in net income with $751 million reported at year end of 2006. Yahoo!’s homepage had a plethora of services that it offered to users such as e-mail, music, mobile, small business services, health, finance, games, movies, personals, etc. With no singular goal in mind but to offer as many services in one stop, they began to lose more and more market share over time. They acquired other companies with hopes of integrating them and remaining competitive but were unsuccessful. In the meantime, Google and Facebook were flourishing in the emerging technological market.…

    • 672 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Holly Peterson Unit 4 Case Study
    • 528 Words
    • 2 Pages

    Holly Peterson Unit 4 Case Study

    Yahoo has the demand and the supply of potential employees is large. However, Yahoo has to prove they are worth working for more then other companies. Yahoo has had many employees, including high-level employees, leave for other companies such as Google, Facebook, and Apple. Marissa Mayer, C.E.O., is helping to make sure employees stay. They have a demand to fill but the supply for Yahoo specifically isn’t very high in the immediate area.…

    • 528 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Censorship in China
    • 441 Words
    • 2 Pages

    Censorship in China

    Of course, the power of information and the influence of foreign ideas are far more significant than that of profit. Allowing Chinese internet users to access information on crucial, global issues is tremendously important, due to the fact that China’s population is one that makes up a great percentage of the world’s population. According to a New York Time’s article, published in 2006, “Google could still improve Chinese citizens' ability to learn about AIDS, environmental problems, avian flu, world markets” (Thompson). Bringing awareness to the Chinese populous proves to be pivotal due to the need its citizens have to learn and progress technologically. Having this information brought to the Chinese would be incredibly beneficial, not only to the country of China, but globally as well. Accessing information quickly, without the hindrance of firewalls, revolutionizes the way China breaks down and utilizes such information. It allows Chinese web surfers to participate in blogs and countless discussions regarding the future of their country, with the possibility, of course, being censored. Yet, with the rapid growth of sites and overall internet usage, the…

    • 441 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Cultural Diversity 101
    • 655 Words
    • 3 Pages

    Cultural Diversity 101

    Yahoo is a search engine, subject directory and web portal. Yahoo.com is a website that inspires and entertain users. Yahoo provides good search results powered by their own search engine database, along with many other Yahoo search options (Yahoo Reference Search and Ultimate Yahoo Search List). Users can search the web, send & receive email, share photo, catch up on worldly news, and check the weather, stock quote & sports scores, etc. Yahoo is known for it excessive amount of content. Yahoo also provides a directory of World Wide Web sites organized in a hierarchy of topic categories. Yahoo is one of the oldest and largest directories on the Web. Yahoo as a company is headquartered in Sunnyvale, California. The company has offices in 25…

    • 655 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Google in China: Market Entry Analysis
    • 2616 Words
    • 11 Pages

    Google in China: Market Entry Analysis

    In today’s ever-changing marketplace, many companies have been forced with a challenge to reinvent themselves and alter their core values in the interests of profit and market share. As we move into the second decade of the twenty-first century, many critics argue whether it is possible for Google Inc., a major innovator and leader within the search engine industry, and China, a communist country, to co-exist. China in 2005, with its estimated 134 million Internet users, has been subjected to the country’s Great Firewall, which restricts citizens from accessing certain websites deemed inappropriate by the Chinese Government (Lawrence & Weber, 2011, p. 471, 473). As a result, Google must now decide whether it wants to be an active participant in the oppression of Chinese citizens or remain consistent to its core value of not being evil for increased profits (Lawrence & Weber, 2011, p. 470). There is no question that Google’s presence in China could bring substantial growth and revenue to the company; however, will it ultimately be worth the risk of compromising their core values and dealing with these unpopular censorship conditions?…

    • 2616 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Yahoo Case Study Swot
    • 917 Words
    • 4 Pages

    Yahoo Case Study Swot

    Yahoo sees their core business as being Yahoo News, Finance and Mail. Yahoo’s search product has suffered considerably, because of expansion into other areas. Yahoo also had falling revenue and decreasing cash flows. Consequently, the shareholders expressed dissatisfaction with Semel’s performance leading him to resign. Yahoo was also compared to its greatest and unbeatable competitor, Google – in terms of capital, manpower, income and more.…

    • 917 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Columbia Sportswear Valuation
    • 5065 Words
    • 21 Pages

    Columbia Sportswear Valuation

    The weather also strongly affects sales within the industry. For example, the outdoor/winter sport apparel category has had a decrease of 2% in their sales year over year ($2.191M vs. $2.241M for 2010) for the Aug to Dec period (the period when they make the majority of their…

    • 5065 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Good Essays

    Yahoo Swot
    • 335 Words
    • 2 Pages

    Yahoo Swot

    Yahoo’s strength is based on a number of factors, which include customers and Internet users loyalty. Strengths pertaining to the integrity and other inherent characteristics of a successful business that are attributable to employees performance which can be the most important strengths. Strengths, will determine Yahoo’s strong points. This should be from both internal and external customers. Strength is a "resource advantage relative to competitors and the needs of the markets a firm serves or expects to serve. Yahoo’s strengths can arise from their resources and competencies available to them.…

    • 335 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Case Study for Yahoo!
    • 416 Words
    • 2 Pages

    Case Study for Yahoo!

    Yahoo!, one of the most common top-ranked names on Fortune 500, started as merely a hobby of two students. David Filo and Jerry Yang, the original founders of Yahoo!, set up a website called “Jerry and David’s Guide to the World Wide Web”, which was later changed to the name “Yahoo!” as we know, in February 1994 as a way to keep track of their personal interests on Internet. The website essentially was a directory of other websites organized in a hierarchy, as opposed to a searchable index of pages. As time passed, the list became too long and unwieldy, thus they broke separated the list into different categories. And eventually when the categories became full, they broke them into more subcategories. So the core concept behind Yahoo was born.…

    • 416 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Chinese Could Soon Become Most Popular Web Language
    • 535 Words
    • 3 Pages

    Chinese Could Soon Become Most Popular Web Language

    The author mentioned the facts that Chinese web users are rapidly growing. Second, China has the largest population in the world. And third the web users keep growing even the government controls the web pages they visited.…

    • 535 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Ethics
    • 1248 Words
    • 4 Pages

    Ethics

    Fast forwarding to the early 2000’s the stock price of Yahoo! went through the roof during the “internet boom”. The shares were going for $118.75 each. Nonetheless, after the internet boom the shares fell to an all-time…

    • 1248 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    Why Is Microsoft's Evolving China Strategy
    • 807 Words
    • 4 Pages

    Why Is Microsoft's Evolving China Strategy

    Read the case "Emerging Markets: Microsoft’s Evolving China Strategy" from the textbook. Complete questions 1 through 4, and complement your analysis with contemporary industry-, country-, and firm-specific research.…

    • 807 Words
    • 4 Pages
    Good Essays
    Read More

Related Topics