Preview

Yahoo Swot

Good Essays
Open Document
Open Document
335 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Yahoo Swot
I would recommend the Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis so that Yahoo could improve their daily operations and have a stronger online presence from its Internet users. The SWOT analysis can be an extremely useful tool for understanding and decision-making for all situations that Yahoo is facing. SWOT can provide Yahoo a good framework in reviewing strategies and direction for Yahoo. The SWOT analysis will provide Yahoo the tools and information necessary to establish their goals and objectives. SWOT analyses will allow Yahoo to measure their progress in such a competitive market. The strengths and weaknesses of Yahoo are considered internal factors. Opportunities and threats are considered external factors.
Yahoo’s strength is based on a number of factors, which include customers and Internet users loyalty. Strengths pertaining to the integrity and other inherent characteristics of a successful business that are attributable to employees performance which can be the most important strengths. Strengths, will determine Yahoo’s strong points. This should be from both internal and external customers. Strength is a "resource advantage relative to competitors and the needs of the markets a firm serves or expects to serve. Yahoo’s strengths can arise from their resources and competencies available to them.
Analyzing Yahoo’s weaknesses is just the first step in restructuring them as an Internet search engine. This segment of the analysis will aid Yahoo in the decision-making process for strategy designed to improve Yahoo. Yahoo’s weaknesses can include staff reduction, poor quality marketing and advertising. If Yahoo conducts a SWOT analysis, this may help them to recognize that if Yahoo opportunities can provide for their growth and also increase competition. Threats to Yahoo from Google can be sign of weakness; however, threats are external and may be short-term circumstances that are resolved relatively quickly. Weaknesses, on the

You May Also Find These Documents Helpful

  • Better Essays

    SWOT analysis is a strategic management technique that provides an overview of an organization's internal strengths and weaknesses as well as external opportunities, and threats. The following application of a SWOT analysis for Verizon is intended to help ensure a strategic fit that, "... maximizes a firm's strengths and opportunities and minimizes it weaknesses and threats" (Pearce & Robinson, 2002).…

    • 1619 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    Mcdonald's $1.00 Menu

    • 356 Words
    • 2 Pages

    SWOT (strengths, weaknesses, opportunities, threats) analysis is a tool that should allow us to understand better the impact of this decision and to anticipate the future direction of their business.…

    • 356 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Costco Executive Summary

    • 1126 Words
    • 5 Pages

    A SWOT Analysis shows the Strengths, Weaknesses, Opportunities and possible Threats inside a company. This Analysis gives an organization a comprehensive visual of these four categories simultaneously. Through diagramming the strengths, weaknesses, opportunities, and threats, a visual breakdown of the organization is developed. From there, relationships between items in different categories can be assessed and recommendations made. (Marshall, G. & Johnston M,…

    • 1126 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Warren Sports

    • 1334 Words
    • 6 Pages

    The current market position of Yahoo in search engine industry exhibits that it is far behind than its competitor Google as Google is generating about double revenue on each search advertisement (ad). The organization structure complexities, slow decision making process, lack of focus are some of the main issues that Yahoo is facing currently. The issues in Yahoo has compounded due to failure of the business to adopt the rapid changes in business environment. It caused a sharp decline in its ad revenues (Indu & Gupta). The financial information exhibits an increase in total revenue but a sharp decline in its net income. This paper discusses about some issues and their recommendations for Yahoo.…

    • 1334 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Case 2 Breeder s Own

    • 1234 Words
    • 4 Pages

    The SWOT below helps to define the company’s strengths and weaknesses as well as the opportunities for growth and possible external threats.…

    • 1234 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Swot

    • 2885 Words
    • 12 Pages

    Paragraph 2 – Overview of internal analysis (should be the same as opening paragraph of internal section. Start with the IFEM score and interpretation and include all major factors and any minor ones of particular significance) Summary-no explanations…

    • 2885 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Swot

    • 705 Words
    • 3 Pages

    Chevrolet vehicles without any doubt are giving consumers the quality they deserve. Chevrolet has received more 2013 J.D. power initial quality awards than any other automotive brand. According to the 2013 J.D. Power and Associates Initial Quality Study, Chevrolet received five segment awards, meaning that Chevrolet has received the most than any other car brand. With that being said, the Chevrolet Silverado truck had the honor to be one of the segment award recipients.…

    • 705 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    SWOT analysis is a tool for auditing an organization and its environment, how well it is doing and what needs to be improved. It is the initial stage of planning and helps marketers to focus on key issues that are vital to the company. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors and are found within the company. Strength could be an advantageous location or quality products. A weakness could be lack of experienced employees or bad public reputation. Opportunities and threats are external factors and only include things that affect the company from its external environment. An Opportunity could be investing in new markets; much like Canada and a threat would be high gas prices. Even though Best Buy has been a very profitable company, profits are not everything and even a corporation such as Best Buy can stand for improving and after careful planning threats and weaknesses can turn into strengths and opportunities.…

    • 432 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    SWOT analysis BUS 210

    • 923 Words
    • 4 Pages

    In order to conduct the SWOT analysis I laid out the business’ strengths, weaknesses, opportunities and threats. (Smith, 2013)…

    • 923 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The SWOT analysis is used to evaluate the strengths, weakness, opportunities, and threats involved with a company. The purpose of the SWOT analysis is to make upper management more aware of factors that may or may not affect their business. Though a SWOT analysis can give a company ideas on how to make their company better it can also lead then down the wrong path if done wrong. A SWOT analysis is based on the perceptions and knowledge of other people so if their perception of the company is wrong this will lead to an ineffective SWOT analysis. The SWOT analysis that my group and I came up with took a lot of time and research to ensure that our analysis would be effective. (SWOT analysis on page?)…

    • 938 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Swot Analysis for Bmw

    • 2133 Words
    • 9 Pages

    [pic][pic][pic][pic][pic][pic][pic][pic]Organizational strategies are the means through which companies accomplish their missions and goals. Successful strategies address [pic]four elements of the setting within which [pic]the company operates: (1) the company 's strengths, (2) its weaknesses, (3) the opportunities in its competitive [pic]environment, and (4) the threats in its competitive [pic]environment. This set of four elements—strengths, weaknesses, [pic]opportunities, and threats—when used by a firm to gain competitive advantage, is often referred to as a SWOT analysis. SWOT was developed by Ken Andrews in the early 1970s. An assessment of strengths and weaknesses occurs as a part of [pic]organizational analysis; that is, it is an audit of the company 's internal workings, which are relatively easier to control than outside factors. Conversely, examining [pic]opportunities and threats is a part of environmental analysis—the company must look outside of the organization to determine [pic]opportunities and threats, over which it has lesser control.…

    • 2133 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    This review will look at Yahoo’s past and current situation beginning with a brief overview of the company. This will be followed by an evaluation of the external forces at play, specifically the macro and competitive forces that shape the competitive dot-com search engine industry. Lastly, the internal environment will be analyzed.…

    • 2128 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    The SWOT Analysis detects the internal factors (strengths and weaknesses) and external factors (opportunities and threats) that influence the business. This SWOT analysis of Amazon shows the strengths that the company uses to overcome its weaknesses and the threats to its e-commerce business, so as to maximize the benefits from abusing opportunities in the market. As the competition among online retailers begins to increase and other external factors impact Amazon, this SWOT analysis examines what Amazon does well and what it could do better in addressing the opportunities and threats that it…

    • 1149 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Google Swot

    • 1438 Words
    • 6 Pages

    The name Googol was founded by a gentleman named Milton Sirotta. Mr. Sirotta was the nephew of an American mathematician named Edward Kasner (Google, 2004, 1) The company name Google was created in reference to the actual number googol which is represented by a number followed by 100 zeroes. The meaning behind the company's name was to reflect the companies mission to organize immense amounts of information available on the web(Google, 1). In 1995 Google was created by two young men, Larry Page and Sergey Brin. Mr. Page and Mr. Brin met while attending Stanford University as graduate students (Google, 1). Google lure has it that Mr. Page and Mr. Brin argued all the time about everything, but seemingly found that they had similar motives with respect to the information age and the Internet. As you will discover they went on to create the single largest search engine in the world. Today Google performs over 5 billion Internet searches a day and as a result of paid advertising and various pay forums generates revenues in excess of 3 billion dollars.…

    • 1438 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    * A SWOT (Strength, Weakness, Opportunity & Threats) is a useful analysis that helps companies develop effective strategic planning for both online and offline. This exercise takes into account not only your own business, but your competitors and the current business environment. Completing a SWOT analysis every 6 months can help identify ways to…

    • 1261 Words
    • 6 Pages
    Satisfactory Essays