The SWOT analysis is used to evaluate the strengths, weakness, opportunities, and threats involved with a company. The purpose of the SWOT analysis is to make upper management more aware of factors that may or may not affect their business. Though a SWOT analysis can give a company ideas on how to make their company better it can also lead then down the wrong path if done wrong. A SWOT analysis is based on the perceptions and knowledge of other people so if their perception of the company is wrong this will lead to an ineffective SWOT analysis. The SWOT analysis that my group and I came up with took a lot of time and research to ensure that our analysis would be effective. (SWOT analysis on page?) Strengths
Our group came up with five major strengths that Compass obtains. The first major strength that Compass possesses is they have excellent customer service. Excellent customer service is a major strength to have because this makes customers want to come back and this keeps revenue up. The second strength that is entailed on our SWOT analysis is strong client relationships. This is evident in their day to day activities while dealing customers and clients. The third strength Compass possessed is they have a very diversified client base. The fourth strength is convenience. I think that Compass Group biggest strengths are that they have a diversified client base and that they are what clients view as “convenient”. Because Compass has three divisions that are station around the world it can gain different clients and be able their needs. The next strength that is entailed on our SWOT analysis is Compass Group has consistent revenue growth. This is very important when dealing with any company because revenue is what pays the expenses to run the company and without revenue the company would go out of business. The last strength is Compass group’s diversified geographic presence. Compass Group has four divisions located in four different countries making it...
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