Swot Analysis for Lavazza

Topics: Strategic management, Management, Marketing Pages: 2 (284 words) Published: October 14, 2011
SWOT ANALYSIS
SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. It is a scan of the internal and external environment is an important part of the strategic planning process Strengths of Lavazza

LaVazza is a very profitable organization, earning net revenues exceeding €1 billion, up 12.3 percent compared to the previous year in 2007.
LaVazza’sglobal coffee brand built upon a reputation for fine products and services.
Contd...
LaVazza has always focused heavily on human, environmental and cultural assets. The company is a respected employer that values its workforce. LaVazzahas Strong Worldwide Presence.
Weaknesses of Lavazza
LaVazza has a reputation for new product innovation and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time. Contd...
LaVazza need to look for a portfolio of countries, in order to spread business risk and to commence production in india. Opportunities
LaVazzahas the opportunity to expand its global operations. New markets for coffee such as India and the
Asian nation are beginning
to emerge.
Contd...
LaVazzahas the opportunity of easily Availability of raw material for Coffee production. As India is one of the nation who export coffee to worldwide. Threats
Taste and Preference : Who knows if the market for coffee will grow and stay in favour with customers,or whether another type of beverage or leisure activity will replace coffee in the future? Contd...

Emergence of Substitute product by different competitors
Café Coffee Day
Costa Coffee
Qwiky’s Coffee
Café Pascucci
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