SWOT analysis BUS 210
SWOT Analysis
The business plan I selected to do a SWOT analysis is a yoga center named Garden Way Yoga Center. This yoga studio focuses on the practice of Hatha yoga; an ancient discipline that explores, develop and integrates the body, mind and spirit. The practice of yoga strengthens the muscles, helps increase blood circulation to body organs and gland, promotes relaxation and improves concentration. The Anusara method is style of Hatha yoga taught at Garden Way Yoga Center. This is a new style of yoga that is heart oriented and focuses on spirituality and body alignment. The instructors encourage students to work establish a connection with their body and mind and to work at their own pace. The mission of the instructors is to help student achieve deep relaxation and to assist students in the development of physical, mental and spiritual health. The business is conveniently located in downtown Monroe in a renovated commercial area, the thousands of employees working in the area are the target customers for this yoga studio. There is a boutique inside the studio that offers yoga supplies and other product to students. This gives students and instructors the convenience of purchasing fitness apparel and supplies needed for the class inside the facility. (BPlans, 2013)
In order to conduct the SWOT analysis I laid out the business’ strengths, weaknesses, opportunities and threats. (Smith, 2013)
The strengths of this business plan are the following: 1) the owner and founder of the business, Jill Gordon, Ph. D. is an experienced, certified Anusara yoga instructor, she has conducted teacher training at a national and international level and has previous experience in establishing yoga training centers four different states in the U.S. , Jill has a vast experience with large groups of students. She is also register with the national Yoga Alliance at the highest rank. 2) the business has a well-designed business model, 3) the location of the
The business plan I selected to do a SWOT analysis is a yoga center named Garden Way Yoga Center. This yoga studio focuses on the practice of Hatha yoga; an ancient discipline that explores, develop and integrates the body, mind and spirit. The practice of yoga strengthens the muscles, helps increase blood circulation to body organs and gland, promotes relaxation and improves concentration. The Anusara method is style of Hatha yoga taught at Garden Way Yoga Center. This is a new style of yoga that is heart oriented and focuses on spirituality and body alignment. The instructors encourage students to work establish a connection with their body and mind and to work at their own pace. The mission of the instructors is to help student achieve deep relaxation and to assist students in the development of physical, mental and spiritual health. The business is conveniently located in downtown Monroe in a renovated commercial area, the thousands of employees working in the area are the target customers for this yoga studio. There is a boutique inside the studio that offers yoga supplies and other product to students. This gives students and instructors the convenience of purchasing fitness apparel and supplies needed for the class inside the facility. (BPlans, 2013)
In order to conduct the SWOT analysis I laid out the business’ strengths, weaknesses, opportunities and threats. (Smith, 2013)
The strengths of this business plan are the following: 1) the owner and founder of the business, Jill Gordon, Ph. D. is an experienced, certified Anusara yoga instructor, she has conducted teacher training at a national and international level and has previous experience in establishing yoga training centers four different states in the U.S. , Jill has a vast experience with large groups of students. She is also register with the national Yoga Alliance at the highest rank. 2) the business has a well-designed business model, 3) the location of the