Topics: Coca-Cola, The Coca-Cola Company, Marketing Pages: 8 (2546 words) Published: February 25, 2013
Definition of marketing
The management process from when the goods or services go from the concept to the customer. It bases on four major factors, the 4p’s 1. Product
2. Price
3. Place
4. Promotion
Marketing is all based on marketing what the customer wants or needs and what is going to make you want that specific product more than any other one. A normal business process is consisting of a tightly integrated effort to discover, create, arouse, and satisfy customer needs.

Principles of Marketing
Product-A product is seen as something what the customer wants, there are two types: Tangible…A disposable razor for example or a computer. An intangible is something that cannot be physically touched for example the hotel industry. Price-The price is the amount of money a customer pays for the product. The price is very important because it determines the company's profit and survival. Adjusting is a risky move on the marketing strategy as it could put people off because it’s too expensive. Place- This consists on the product being in a convenient location for customers to come to the business because if it is in a middle of nowhere people would not be interested on going there as often as they would if it is in a convenient, local place. Promotion- Promotion is when the company tries to expand the acknowledgement of the customers for example; advertising. Sources

It’s in my own words.

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is known as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a medicine for patients when it was invented in the late nineteenth century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

The biggest companies are always looking two steps ahead... Coca Cola have already got their next 10 years planned, which is pretty much the same thing they are doing now as they are so succeful. Coca Cola’s goals within the next ten years are the following: * Profit: Maximising return to shareholders, while being mindful of our overall responsibilities * People: Being a great place to work, where people are inspired to be the best they can be * Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy people's desires and needs * Partners: Nurturing a winning network of partners and building mutual loyalty * Planet: Being a responsible global citizen that makes a difference * Productivity: Be a highly effective, lean and fast-moving organisation

Coca-Cola own many popular non alcoholic beverages such as Coke, Coke Light, Coke Zero, Fanta, Sprite, Oasis, Schweppes product range, Relentless energy drinks and the Glaceau Vitamin Water range The Coca Cola enterprise also manufactures and distributes some products for other brand owners such as The Monster Energy drink, Capri-Sun, and the Appletiser, Peartiser and Fruitiser range of sparkling fruit juices. Distribution is also known as Place this would be handled by the beverage distribution company which in many countries is Coca Cola themselves. Packaging is pretty easy and straightforward. Product, is actually the many product lines whether it be Vanilla Coke, Sprite, Dasanni Water, Diet Coke, Rasberry Coke and the price depends on which store buys from the manufacturer because the manufacturer will sell depending on how many they want and how much they’ve bought of them in the past and how much they will in the future....
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