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Definition of marketing
The management process from when the goods or services go from the concept to the customer. It bases on four major factors, the 4p’s 1. Product 2. Price 3. Place 4. Promotion
Marketing is all based on marketing what the customer wants or needs and what is going to make you want that specific product more than any other one. A normal business process is consisting of a tightly integrated effort to discover, create, arouse, and satisfy customer needs. http://www.businessdictionary.com/definition/marketing.html#ixzz28Q9XDNLF Principles of Marketing
Product-A product is seen as something what the customer wants, there are two types: Tangible…A disposable razor for example or a computer. An intangible is something that cannot be physically touched for example the hotel industry.
Price-The price is the amount of money a customer pays for the product. The price is very important because it determines the company's profit and survival. Adjusting is a risky move on the marketing strategy as it could put people off because it’s too expensive.
Place- This consists on the product being in a convenient location for customers to come to the business because if it is in a middle of nowhere people would not be interested on going there as often as they would if it is in a convenient, local place.
Promotion- Promotion is when the company tries to expand the acknowledgement of the customers for example; advertising.
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It’s in my own words.

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is known as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a medicine for patients when it was invented in the late nineteenth century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing

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