Word Negotiation Girard Nirenberg

Word negotiation has a negative connotation. People think other party is trying to deceive them in order to get what they want. We negotiate almost every day over small things like negotiation with friends to choose a restaurant and a vacation place. Girard Nirenberg, the author of the first formal book on negotiation, explains it this way: "When two or more people exchange ideas with the intent of changing the relationship in some way, they are in negotiation." If we believe that explanation is accurate, it's really important to ensure that we negotiate for a win-win outcome and not negotiate with an intent to defeat the other party. While negotiating we should try to be honest and truthful, in other words, ethical to maintain a good relationship