Wipro's Hr Strategy

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Contents

1.Introduction……………………………………………………………..03 2.Organizational Chart and Structure……………………………………..09 3.Environment…………………………………………………………….11 4.Wipro’s Six-Dimensional Strategy……………………………………...18 5.Globalization Strategy…………………………………………………..20 6.Acquisition And Restructuring Strategy : Stringing Together Pearls…..26 7.Corporate Governance : The Five-Dimensional Framework…………...28 8.Innovation Strategy……………………………………………………..30 9.Green Strategy…………………………………………………………..33 10.Suggestions And Recommendations……………………………………35 11.References………………………………………………………………36

1.INTRODUCTION

Wipro Limited is a $5 billion Indian conglomerate. According to the 2008-09 revenue, Wipro is the second largest IT Company in India. Wipro Ltd has interests varying from information technology, consumer care, lighting, engineering and healthcare business. Azim Premji is the Chairman of the board. Wipro technologies provide integrated business, technology and process solutions on a global delivery platform. Wipro employ 100,000 people across 56 nationalities. Wipro Limited was incorporated in 1945 as Western India Vegetable Products Limited under the Indian Companies Act, VII of 1913, which is now superseded by the Companies Act, 1956. Some of the offerings of Wipro Technologies are:- ServicesIndustries

ConsultingTelecom Service Providers
Package ImplementationFinancial Services
Application Development & MaintenanceRetail
Testing ServicesEnergy & Utilities
Technology InfrastructureManufacturing
Business Process OutsourcingTechnology, Media & Transportation Services •Product Engineering
Table 1 : Offerings of Wipro Technologies
Wipro is also the first IT services company in the world to achieve the highest level of quality certification, the SEI-CMM Level 5. Since 1997, Wipro's revenue has grown by an average of 26% a year while profits have grown by 69%.

Geographical Locations

Fig 1 : Geographic mapping of presence of Wipro Technologies 1.1.Growth Over The Years
Fig 2 : Growth of Wipro Technologies
1.2.Corporate Brand

WIPRO is an acronym of Western India Products. The acronym Wipro was selected by Azim Premji himself in 1979. The name Wipro was unique and gave the feel of an “International Company”

Brand Identity
Wipro Identity was rearticulated in 1998. The new Identity represents the diverse businesses of Wipro Limited and its Values. It consists of 3 elements which have to be used together always. They are : 1.Rainbow Flower 2.'Wipro' (written in black)

3.'Applying Thought' (written in black)
These 3 elements together is Wipro’s Brand Identity.
Rainbow Flower signifies : Fig 3 : Logo of Wipro 1.Youthful & Energetic
2.Multifaceted
3.Innovative
4.Large – diversified
5.Vibrant
Applying Thought stands for :
1.Powerful
2.Intellectual
3.Futuristic – Visionary
4.Maturity
5.Commitment to Innovation
Significance of Colours in the Wipro Brand Identity
» Red : Blood, Life giving, Dynamic, Auspicious
» Green : Fields, Prosperity, Freshness, Growth, Youth
» Yellow : Sun, Warmth, Vitality, Aspirations
» Violet : Intelligence, Innovation, Shrewdness, Mystery
» Blue : Sky, Sea, Transparency, Natural
1.3.Wipro's Mission, Vision and Values

Mission : Quality : According to Wipro: “No longer is Quality perceived to be just a buzzword in the corporate aisles, it’s touching our customer’s lives in more ways than we can imagine.”

Vision : Having already achieved the pinnacles of process and quality credentials (through ISO 9000, SEI CMM, PCMM and Six Sigma), Wipro's Vision is focused on attaining leadership in the areas of Business, Customer People and Quality. Fig 4 : Vision Statement of Wipro Technologies

Values
Wipro Beliefs (1971)
Wipro as an organization had the following beliefs for a long time. These were •Respect the individual. People are our greatest...
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