Web Critique

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Web Site Critique of Bass Pro Shops

Capella University

I have chosen Bass Pro Shop website as an e-business that is operating on the internet. Bass Pro Shop is the world's most trusted sporting goods store online. It has an outstanding customer services. Based on 6460 reviews on eopinion.com, Bass Pro Shop has 5 stars overall rating on its customer services.

Bass Pro Shops is known for a large selection of hunting, fishing, and other outdoor gear. And it became the world's largest mail order sporting goods store. Bass Pro catches shoppers at home with its catalogs, online store, and TV and radio programs. Its first catalog mailed in 1974.

I will review, and establish critique criteria of Bass pro Shop. The areas of emphasis of my critique will include: the site design, usability, business processes for the company and customer, products and services and revenue sources. Business Models

Bass Pro offers wide range of services and products. It has over 2 million website visits per month. Today, over 22,000 items are stocked for the catalog, web site and stores. And 250 Customer service specialists are employed just to handle the volume of orders produced by catalog sales.

It has grown steadily since it opened in the early 1980. And because it is privately owned, the company doesn't disclose sales figures, but per Forbes, last year has ranked Bass Pro at 138 out of the 441 largest private companies and estimated its annual revenue at $2.65 billion. (Forbes, 2010)

In 1975, Bass Pro Shop started Business to Business sales. It offers a wholesale division, called American Rod & Gun. Independent retailers can carry Bass Pro Shops products and also receive special pricing. This gives them the right to use of the Bass Pro Shops name and logo. The company also offers affiliate programs to help generate sales for an individual’s business, Website

Based on the appearance of the company website, it seems to be...
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