ProjectP 1
Jorge E. Lord
Mr. Liedtke
IS3445
Project Part 1: Identify E-Business and E-Commerce Web Apps for planned Transformation
To: UNFO Senior Management
From: (IT) Web Specialist
Transforming a brick-and-mortar business to an e business is not an easy task. The first step in creating an e-business is to conduct a market research on the competition we need to gather information such as shipping costs, price points, web navigation shopping cart procedures, and alternate revenue streams. The next step would be to create a detailed business plan with sales projections, budgets, goals, and actions. The third step is creating a Domain name that reflects your business for example: UNFO.com/ UNFO.ORG. After this step we have clearly identified the target market in the different fishing towns in Michigan, then an advertising budgets for online strategies, we also need to establish different distribution channels of the merchandise if shipping is required. Then we UNFO need to determine if the company is going to sell goods or services or advertising. One of the most important aspect of the customer information that is going to be handle would be Data Management, since we are handling customer data, such as credit cards information, mailing addresses, it is essential to have a published policy detailing how the information would be gathered, stored, and secured. A well effective return policy would be clearly stated and acknowledged by the customers. The other important aspect is weather the data will be updated and maintained in-house or outsource support. At last we will need to implement a Customer Service department and determine the methods for online customer service.
Analyzing the market and the recent emerging technologies it would be recommended to implement a fully integrated ERP, UNFO will have a distinct advantage an internal transaction engine in place to deliver on the promises of the company’s Web pages,
Mr. Liedtke
IS3445
Project Part 1: Identify E-Business and E-Commerce Web Apps for planned Transformation
To: UNFO Senior Management
From: (IT) Web Specialist
Transforming a brick-and-mortar business to an e business is not an easy task. The first step in creating an e-business is to conduct a market research on the competition we need to gather information such as shipping costs, price points, web navigation shopping cart procedures, and alternate revenue streams. The next step would be to create a detailed business plan with sales projections, budgets, goals, and actions. The third step is creating a Domain name that reflects your business for example: UNFO.com/ UNFO.ORG. After this step we have clearly identified the target market in the different fishing towns in Michigan, then an advertising budgets for online strategies, we also need to establish different distribution channels of the merchandise if shipping is required. Then we UNFO need to determine if the company is going to sell goods or services or advertising. One of the most important aspect of the customer information that is going to be handle would be Data Management, since we are handling customer data, such as credit cards information, mailing addresses, it is essential to have a published policy detailing how the information would be gathered, stored, and secured. A well effective return policy would be clearly stated and acknowledged by the customers. The other important aspect is weather the data will be updated and maintained in-house or outsource support. At last we will need to implement a Customer Service department and determine the methods for online customer service.
Analyzing the market and the recent emerging technologies it would be recommended to implement a fully integrated ERP, UNFO will have a distinct advantage an internal transaction engine in place to deliver on the promises of the company’s Web pages,