Topics: Public relations, Statistical hypothesis testing, Termination of employment Pages: 19 (4369 words) Published: January 7, 2012
Warid Telecom (Research Report)

Table of Content 

* Acknowledgment
* Dedication
* Introduction to telecommunication
* Introduction to Research
* Research Problem
* Problem Statement
* Literature Review
* Hypothesis
* Sample Selection
* Research Methodology
* Data Collection
* Independent Variable
* Dependent Variable
* Hypothesis testing
* Result of Research
* Selection of Alternative Htpothesis
* Measurement of downsizing
* Effect of Downsizing
* Analysis through Pie chart
* Conclusion
* Reference


All acclamation to Allah who has empowered and enabled us to accomplish the task successfully First of all we would like to thank our Allah Almighty who really helps us in every problem during the project. We would like to express our sincere and humble gratitude to Almighty who’s Blessings, help and guidance has been a real source of all our achievements in our life. We would like to admit that we completed this project due to parents who pray for our success. We also wish to express our appreciation to our supervisor SIR. ABDUL HAQ & MISS NAYLA who helps us and introduce us to new dimensions of knowledge in Research. Last but not the least our team efforts, support, cooperation and encouragement showed by each member in the group with each other.


Our PROJECT is dedicated to our beloved Parents, teachers, brothers, sisters and all of our-selves.

Introduction to Research
Establish a research territory:
>Show the importance / relevance / interest of the research area=> Advertising is targeted messages that communicate information from a company to individual and groups of consumers. This medium allows companies to draw consumers to the company's goods and services. In can also influence consumer buying behavior, which helps companies increase sales revenue Introduce and review previous research in the area

Establish a niche:
>The purpose of this research is to basically know the impact of advertisement on the consumers so

Occupy the niche:
>state the nature and purpose of your research
>indicate the shape of your paper / forecast the findings This paper examines the. The focuses on the events surrounding the downsizing ofWarid Telecom in 2009 and 2010 and its effect on the employees of Ward,

Research problem
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action. The question arises that is the huge amount of money that a brand spend on its advertisement is always beneficial for it or not?

Problem Statement
Does the advertisement influence the buying behavior of costumers or not? What is Warid’s Brand perception and what critical factors are influencing the operator switching decisions of consumers?

Literature Review

Research papers on decrease in Workforce are:
Synopsis of the ‘Literature review on workforce innovation, workforce productivity, planning and modeling’ Background
Increasing workforce productivity and efficiency is particularly important in the context of changing demographics, technological advances and rising costs. New and amended roles, new ways of working, clinical pathway redesign, multi-professional team working, collaborative working and advances in technology can help to all help to achieve this.

In December 2008, the Workforce Transformation Project (9) Workforce Modelling Group (WMG) commissioned a Literature Review...
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